Interactive Gifting System for Targeted Advertising Engagement
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Solution Overview
Problem
Traditional advertising methods are passive and ineffective, lacking the ability to collect consumer data on ad viewing habits, leading to missed opportunities for targeted advertising and engagement.
Innovation Solution
An interactive gifting system that combines a gift card with a commercial game, utilizing a website and telecommunications network to engage consumers with advertisements, awarding points redeemable for services or goods, while collecting data on consumer interactions for targeted advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If passive advertising methods are used, then advertising presentation is simple, but consumer engagement and data collection capability are insufficient
Solution Approach 1:
The patent merges advertising with gaming by integrating commercial games into the advertising platform. Users play games on the advertising network's platform, and during or after gameplay, they are exposed to targeted advertisements. This combination increases consumer engagement while maintaining a simple interface for users, resolving the contradiction between ease of operation and advertising effectiveness.
Solution Approach 2:
The advertising network is designed to serve multiple functions: it provides entertainment through commercial games, delivers targeted advertisements, collects consumer data, and enables personalized marketing. This multi-functionality allows a single platform to address both user engagement and advertising effectiveness without requiring separate systems.
2Loss of information
If traditional advertising is used, then advertising delivery is straightforward, but ability to collect consumer data on viewing habits is limited
Solution Approach 1:
The system implements feedback mechanisms by tracking user interactions with advertisements and games. Consumer data such as viewing habits, game performance, and ad engagement are collected and fed back to the advertising network. This feedback loop enables continuous optimization of targeting while maintaining relatively simple data collection processes through existing web and mobile technologies.
Solution Approach 2:
The system leverages consumers' own actions and interactions to generate valuable data. Users naturally engage with games and advertisements, and their behavior patterns are automatically captured without requiring complex manual data entry or intrusive monitoring. The data collection is embedded in the natural flow of user interactions.
3Ease of operation
If interactive games are integrated with advertising, then consumer engagement increases, but system complexity increases
Solution Approach 1:
The patent uses simplified representations and analogies to make complex advertising concepts more accessible. Games are designed with straightforward mechanics that mirror real-world scenarios, making the advertising experience intuitive. This approach increases engagement while keeping the user interface simple and avoiding unnecessary system complexity.
Data Source
AI summary
A system and method for providing a commercial game that poses questions to a user related to advertisements that the user views or listens to using a multimedia device such as a computer connected to the Internet. Points may be awarded to the user based on the number of questions answered correctly, the number of advertisements viewed, the length of time advertisements are viewed, the number of attempts at answering each question before providing the correct answer, or other advertiser-selected criteria. Points earned by the user are immediately redeemable for services such as subscription services, movies downloads, Pay-Per-View credits, or for any other tangible or intangible good, service, or reward representing a monetary value. If the user provides an incorrect answer to a question, the user is permitted to watch the advertisement multiple times until a correct answer is provided and points are awarded.