Interactive Item Highlighting for Real-Time Offer Matching
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Solution Overview
Problem
Existing computer networks face inefficiencies in delivering highly customized and relevant communications to selected client nodes, leading to unnecessary network traffic and difficulty in tracking user interactions, particularly with mobile devices.
Innovation Solution
A system and method for delivering dynamically-generated interactive data units to client nodes, which alter the appearance of items on a web page to visually distinguish those associated with offers or rewards, using a client-server architecture and network to match item data with interactive data units and apply graphical modifications in real-time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the same data packets are broadcast to all client nodes, then all users receive the information, but this creates unnecessary network traffic and information overload
Solution Approach 1:
The patent segments the audience by creating user profiles and dividing data packets into targeted groups based on user characteristics, preferences, and behaviors. Instead of broadcasting to all clients, the system segments users and delivers customized data only to relevant segments, reducing unnecessary network traffic while ensuring reliable delivery to the intended audience.
Solution Approach 2:
The patent applies local quality by customizing data packets for specific user groups rather than using a uniform broadcast approach. Each user or user segment receives data tailored to their local context, preferences, and needs, which reduces overall network traffic by eliminating irrelevant information while maintaining complete and relevant information delivery to each target group.
2Loss of information
If data packets are customized for specific users, then information relevance improves, but the complexity of data generation and distribution increases
Solution Approach 1:
The patent implements preliminary action by pre-establishing user profiles, preferences, and segmentation criteria before data distribution occurs. The system prepares user characteristics and grouping rules in advance, so when data needs to be distributed, the customization process is streamlined and efficient, reducing the operational complexity while maintaining high information relevance.
Solution Approach 2:
The patent introduces an intermediary component (the communication system with profile management and segmentation logic) that mediates between the data source and users. This intermediary handles the complexity of customization by automatically matching data with appropriate user segments based on pre-established criteria, simplifying the overall process while ensuring relevant information delivery.
3Ease of operation
If broadcast communication is used, then transmission simplicity is maintained, but tracking user interactions becomes difficult
Solution Approach 1:
The patent implements feedback mechanisms that track user interactions with customized data packets. The system monitors how users engage with targeted communications, measures response rates, and uses this feedback to refine future data distribution. This maintains the simplicity of automated transmission while enabling comprehensive tracking of user interactions through systematic feedback collection and analysis.
Data Source
AI summary
The computer networks provided herein may facilitate the delivery of interactive data units to client nodes. In some instance, the computer networks may facilitate the delivery of appearance alterations of item description, based on interactive data units. Provided here is a computer-implemented method for providing real-time graphically distinct items in a user experience, comprising: (a) retrieving, by one or more computer processors, item data associated with an item of a plurality of items from a web page, the item data comprising an item description; (b) identifying, by the one or more computer processors, the item from the plurality of items as matching with one or more of a plurality of interactive data units by using one or more matching algorithms; (c) altering an appearance of the item description associated with the item, to generate a modified item description; and (d) displaying the modified item description in the web page to graphically distinguish the item from the plurality of items as matched with the one or more of the plurality of interactive data unit.