Interactive Map for Customer Data Collection and Community Engagement
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Solution Overview
Problem
Companies face challenges in capturing and utilizing customer information in a way that fosters a sense of community and social sharing, as existing methods are not effective in streamlining the process while engaging customers and gathering data in an interactive manner.
Innovation Solution
A system and method that utilizes an interactive map for customer engagement, allowing establishments to collect and display customer data, providing options for sorting, filtering, and preferences, and determining relevant information based on customer feedback and expectations, thereby increasing data collection and community engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional customer information collection methods are used, then data capture is achieved, but customer engagement and sense of community are not fostered
Solution Approach 1:
The patent merges customer information collection with social sharing functionality by displaying customer photos and locations on an interactive map. This combines data capture with community engagement, allowing customers to share their experiences while providing the establishment with valuable customer information and location data.
Solution Approach 2:
The interactive map serves as an intermediary platform between the establishment and customers. It facilitates engagement by visualizing customer locations and experiences, creating a sense of community while simultaneously collecting data about customer behavior and preferences in a natural, engaging environment.
2Quantity of substance
If more customer data is collected, then information availability increases, but system complexity increases
Solution Approach 1:
The patent segments customer data into meaningful categories such as location, photo, and interaction data. By organizing data into distinct segments and displaying them through filtered views on the interactive map, the system manages large volumes of data in an organized manner, making it easier to process and interpret while maintaining comprehensive data collection.
3Ease of operation
If interactive map with multiple options is provided, then customer navigation ease increases, but map definition and data processing complexity increases
Solution Approach 1:
The interactive map employs dynamic filtering and sorting options that allow customers to navigate and search for specific information based on their preferences. The map dynamically adjusts its display based on user interactions, providing relevant information without requiring complex manual navigation, thus improving ease of operation while managing system complexity through intelligent data organization.
Data Source
AI summary
The present disclosure provides a system that collects customer data in a way that creates a shared experience. More specifically, an interactive map for customer engagement is provided. In some embodiments, this information may be displayed at the establishment for other customers to view. This system and method may receive and save addresses to show where customers may originate from. Displaying an interactive map may allow a company to gather data from their customers while engaging the customers in a social sharing platform. This may increase the likelihood that a customer may provide the data and increase a sense of community within a customer pool.