Interactive Map for Customer Engagement and Data Collection
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Solution Overview
Problem
Current methods for capturing customer information at establishments lack a streamlined process that fosters a sense of community and social sharing, making it difficult for companies to effectively gather and display customer data in an engaging manner.
Innovation Solution
An interactive map system that allows customers to input and view data, with features like pin-based geofencing, customizable displays, and preferences, enabling establishments to collect and present customer information in a way that encourages engagement and community building.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional customer information collection methods are used, then data capture is achieved, but customer engagement and sense of community are insufficient
Solution Approach 1:
The patent introduces an interactive map as an intermediary platform between customers and the establishment. This map serves as a mediator that collects customer information through location pinning while simultaneously providing social sharing capabilities and community engagement features, thus resolving the contradiction between ease of operation and data capture effectiveness
Solution Approach 2:
The interactive map system performs multiple functions simultaneously: it collects customer location data, displays establishment information, enables social sharing, and fosters community engagement. This multi-functionality allows the system to capture customer information effectively while maintaining high customer engagement and sense of community
2Loss of information
If customer data is collected and displayed, then information availability increases, but data navigation complexity increases
Solution Approach 1:
The patent segments customer data into meaningful categories such as location-based information, feedback data, and social sharing content. The interactive map visually segments and organizes this data through geographic pinning and filtering options, making the data navigable and easy to interpret while maintaining comprehensive information availability
Solution Approach 2:
The system transforms raw customer data into a two-dimensional interactive map visualization, adding spatial dimensionality to the data presentation. This dimensional change makes the data more navigable and easier to process, as customers can visually locate and filter information based on geographic proximity rather than navigating through complex data structures
3Ease of operation
If social sharing features are added, then community engagement increases, but system complexity increases
Solution Approach 1:
The patent merges social sharing features directly into the interactive map interface, combining data collection, visualization, and community engagement in a single integrated system. This consolidation allows the system to foster community interaction and share experiences without adding separate complex subsystems, as the social features are embedded within the map's existing framework
Data Source
AI summary
The present disclosure provides a system that collects customer data in a way that creates a shared experience. More specifically, an interactive map for customer engagement is provided. In some embodiments, this information may be displayed at the establishment for other customers to view. This system and method may receive and save addresses to show where customers may originate from. Displaying an interactive map may allow a company to gather data from their customers while engaging the customers in a social sharing platform. This may increase the likelihood that a customer may provide the data and increase a sense of community within a customer pool.