Interactive Media Content Saving For Later Engagement
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Solution Overview
Problem
The advertising industry faces challenges in effectively communicating with consumers due to increased use of ad blockers, stringent privacy regulations, and the resulting desperation leading to potential abuse of consumer information, resulting in inaccurate and interruptive advertising that fails to engage users effectively.
Innovation Solution
The Tickle™ platform and SDK enable deep embedding of brand content across all media formats, allowing consumers to interact with ads and unlock additional content through a centralized cloud platform, using technologies like augmented reality, encrypted sound, and iBeacon to deliver targeted offers and rewards, while ensuring user control and compliance with privacy regulations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional advertising methods are used to communicate with consumers, then brands can promote their products, but consumers increasingly use ad blockers and ignore ads due to excessive advertising
Solution Approach 1:
The patent inverts the traditional advertising model by allowing consumers to actively seek out and save advertising content for later engagement, rather than passively receiving interruptive ads. The system provides tools for consumers to discover, save, and redeem offers at their convenience, transforming ad blockers from obstacles into empowered user agents who control their advertising experience.
Solution Approach 2:
The patent introduces a centralized platform as an intermediary between brands and consumers. This platform includes components like the Tickle™ app, SDKs for publishers, and a cloud-based content management system that mediates advertising delivery, enabling consumers to save and engage with content without direct brand-consumer friction.
2Productivity
If publishers force consumers to watch interruptive advertisements, then publishers can monetize their content, but consumers lose customers due to poor user experience
Solution Approach 1:
The patent makes advertising content dynamic and interactive rather than static and forced. Consumers can save advertising content for later, engage with it on their own schedule, and redeem offers when convenient. The system adapts to consumer behavior patterns, allowing monetization without interruptive forcing.
Solution Approach 2:
The patent enables consumers to self-serve advertising content by saving, managing, and redeeming offers independently. The Tickle™ platform provides consumers with direct control over their advertising engagement, eliminating the need for publishers to force viewing while maintaining monetization opportunities.
3Reliability
If advertising industry uses stricter privacy regulations compliance, then consumer trust may improve, but advertising delivery becomes harder due to IDFA and GDPR restrictions
Solution Approach 1:
The patent uses the centralized Tickle™ platform as an intermediary that handles privacy-compliant data management. The platform includes consent management, opt-in mechanisms, and secure data handling that mediate between advertising needs and privacy requirements, enabling targeted delivery while maintaining consumer trust through transparency and control.
Solution Approach 2:
The patent implements feedback loops where consumers provide explicit consent and preferences through the Tickle™ platform. The system uses this feedback to deliver relevant content while maintaining privacy compliance, creating a trust-based relationship where consumers control their data sharing decisions.
4Loss of information
If brands communicate more frequently with consumers, then brand awareness increases, but consumers become overwhelmed and subconsciously trained to ignore ads
Solution Approach 1:
The patent allows consumers to perform preliminary actions by saving advertising content for later engagement. Instead of requiring immediate attention, the system enables consumers to accumulate and review content at their convenience, reducing the pressure of frequent communication while maintaining brand presence.
Solution Approach 2:
The patent transforms continuous advertising bombardment into periodic, consumer-controlled engagement. Consumers can save content and redeem offers at intervals of their choosing, converting the loss of time from forced exposure to voluntary periodic interaction with brand content.
Data Source
AI summary
The current disclosure relates to Software Development Kit technology for deep embedding of retrievable brand content in third party audio and visual platforms, advertising units, or publisher content only accessible once triggered by the actions of an end user. The retrievable brand content is delivered by a cloud-based database, the Tickle™ cloud. The Tickle™ cloud stores all of the brand content to be triggered by specific actions. The Tickle™ technology automatically finds and matches saved content to other existing content readily available online. The brand content has a set of rules attached to it which will enable the right content to be delivered to the correct end user. Content is retrievable by the consumer for further engagement using a mobile and/or smartphone application and an online web-browser extension/plug-in. The Application enables consumer interaction with embedded brand content across all electronic media formats and print media.