Interactive Message Structure with Branded Assets and Usage Metrics

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Solution Overview

Problem

Conventional messaging systems lack the ability to facilitate interactive and asynchronous sharing of media content among users, limiting user engagement and brand interaction within messages.

Innovation Solution

The system enables users to create and share interactive messages that can be modified by multiple users over time, incorporating personal media content and branded assets, with usage data captured and metrics generated for analysis.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional messaging systems are used for media content sharing, then users can send and view messages, but user engagement and brand interaction are limited

Engineering Contradiction:

Improveuser engagementVSAvoidmessage structure

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The message is segmented into multiple independent components including media content items, branded assets, captions, and interaction elements. Each component can be independently modified, viewed, or interacted with by different users at different times, enabling enhanced user engagement while maintaining manageable complexity through modular structure

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The message structure is designed to serve multiple functions simultaneously: it acts as a communication vehicle between users, a branding platform for entities, an interactive media gallery, and a data collection tool for usage metrics. This multi-functionality increases adaptability without proportionally increasing complexity

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If messages are passed sequentially from one user to another, then each user can contribute personal media content, but the process lacks interactivity and real-time collaboration

Engineering Contradiction:

Improveinteractive content sharingVSAvoidmessage creation time

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The message structure is prepared in advance with predefined slots for media content, branded assets, and interaction elements. Users can contribute content asynchronously to pre-defined positions in the message, eliminating the need for sequential back-and-forth communication and reducing total creation time while maintaining interactivity

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system implements feedback mechanisms where users can view contributions from other users and build upon them. Usage data and interaction metrics provide feedback on message performance, enabling continuous improvement and collaboration without requiring time-consuming sequential revisions

Inventive Principle:

Principle #23Feedback

3Adaptability or versatility

If branded assets are integrated into messages, then brand interaction is enhanced, but message complexity and data management increase

Engineering Contradiction:

Improvebrand interactionVSAvoidmessage structure

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Branded assets are introduced as intermediary elements that mediate between the entity and the user interaction. These assets serve as recognizable brand identifiers that enhance interaction without requiring complex direct integration of entity systems into the message structure, managing complexity through clear separation of concerns

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

Branded assets are copied and embedded into the message structure as self-contained elements. This allows brand interaction to be enhanced through repeated use of standardized asset templates, reducing the need for complex custom integrations and simplifying data management through template-based approaches

Inventive Principle:

Principle #26Copying

4Measurement precision

If usage data is captured from multiple computing devices, then campaign analysis is improved, but data processing and storage requirements increase

Engineering Contradiction:

Improvecampaign analysisVSAvoidusage data

Core Design Contradiction:

Measurement precisionVSQuantity of substance

Solution Approach 1:

Usage data is extracted and separated from the core message structure into dedicated data collection mechanisms. This allows precise campaign analysis through isolated data processing, while the message itself remains lightweight and focused on content delivery, managing the quantity of data through clear separation of content and metadata

Inventive Principle:

Principle #2Taking out (Extraction)

Data Source

PatentUS11722444B2Generating interactive messages with entity assets

Publication Date: 2023.08.08 SNAP INC

AI summary

Systems and methods are provided for retrieving assets associated with branding for an entity, generating an interactive message comprising at least a first mechanical object, updating the first mechanical object with one or more of the assets associated with branding for the entity, and sending the generated interactive message to a plurality of computing devices. The systems and methods further provided for receiving from at least a subset of the plurality of computing devices, usage data associated with interaction by each computing device of the subset of computing devices with the interactive message, generating metrics for the interactive message from the usage data for the interactive message, and generating at least one report based on the metrics for the interactive message.