Interactive Overlay on Video Content for Seamless Ad Engagement
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Solution Overview
Problem
Existing methods for delivering advertisements in streaming content often interrupt the viewing experience when users interact with ads, as they require pausing or redirecting to another page for purchases or information.
Innovation Solution
A computer-implemented method that plays advertisement videos with an interactive overlay, allowing users to interact without interrupting the video stream by sending requests to servers for purchases or information without leaving the current video playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional advertisement delivery methods are used, then users can interact with advertisements, but the video playback is interrupted
Solution Approach 1:
The patent introduces a new spatial dimension by displaying interactive advertisement elements (buttons, links, forms) as overlays on top of the video stream rather than requiring navigation to separate pages. This allows users to interact with advertisements in the same visual space as the video content, eliminating the need to leave or pause the video playback while maintaining full interactivity.
2Adaptability or versatility
If users are redirected to another page for purchase or information, then interaction with advertisement is enabled, but viewing experience is interrupted
Solution Approach 1:
The patent merges the advertisement interaction interface with the video playback interface by displaying interactive elements as overlays directly on the video stream. This combination allows users to perform purchases, request information, or engage with advertisements without navigating away from the video content, thereby preserving viewing time and creating a unified user experience where advertising and content consumption occur simultaneously.
Data Source
AI summary
In this application, methods of facilitating serving advertisements to users are described. Methods of the inventive subject matter allow for delivery of advertisement videos, both in the form of commercials and in the form of product placement, such that users can interact with one or more buttons that are included in an interactive overlay on the advertisement video. Buttons in an interactive overlay can prompt a user to provide an input to a client to bring about a desired effect, e.g., to make a purchase or to request more information. Interaction with a button does not cause an interruption in any video content that includes an interactive overlay prompting a user for input.