Interactive product display case
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Solution Overview
Problem
Static product display cases in retail settings hinder customers' ability to access information about products and require assistance to open, especially for locked or high-value items, limiting customer experience and convenience.
Innovation Solution
Converting static product display cases into interactive ones by integrating a touchscreen, LED film, and NFC antenna on the transparent panel, allowing customers to access information and control access through a mobile device, without altering the display case's structure.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If a product display case is locked for security purposes, then security is improved, but customer access and convenience deteriorate
Solution Approach 1:
The patent introduces an intermediary system consisting of a touchscreen interface and communication module that mediates between the customer and the locked display case. The customer interacts with the touchscreen to request access, and the system automatically communicates with a remote user to grant or deny access, eliminating the need for the customer to physically open the case while maintaining security protocols.
Solution Approach 2:
The display case system provides self-service functionality by enabling customers to independently request and receive access authorization through the touchscreen interface without requiring assistance from store employees. The automated communication system handles the entire access request process, allowing customers to serve themselves while maintaining security.
2Ease of operation
If a customer seeks assistance to open a locked display case, then product inspection is enabled, but time consumption and annoyance increase
Solution Approach 1:
The system enables customers to independently initiate product inspection by interacting with the touchscreen interface. The automated access request system handles all communication and authorization processes without requiring customer interaction with store employees, significantly reducing time consumption and eliminating the annoyance of seeking assistance.
Solution Approach 2:
The system performs preliminary actions by pre-configuring the communication module and touchscreen interface to automatically handle access requests. When a customer initiates an access request, the system has already prepared the communication protocols and authorization workflows, enabling rapid processing of the request without requiring manual intervention or time-consuming procedures.
3Loss of information
If an interactive display system is added to a static display case, then customer information access is improved, but device complexity increases
Solution Approach 1:
The patent implements a universal communication module that can operate with multiple types of display cases and interact with various customer devices through standard communication protocols. The touchscreen interface serves multiple functions including product information display, access request initiation, and communication status monitoring, reducing the need for separate specialized components and thereby managing system complexity.
Data Source
AI summary
An interactive product display including a LED film and a touchscreen secured to a transparent panel of a display case with a product within the display case viewable through a line of sight viewing through the transparent panel and information viewing on the product through the LED film in response to a customer touching the touchscreen proximate the transparent panel.