Interactive Programming Advertisement System Convergence
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current interactive television and program guide systems do not effectively converge to provide a comprehensive interactive programming advertisement system, limiting viewer engagement and marketing opportunities.
Innovation Solution
A system and method for interactive programming advertising that allows viewers to respond to programming advertisements through a selectable menu on their set-top box, enabling features like requesting information, setting reminders, or recording programs, while gathering usage data for personalized viewing experiences and enhanced marketing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If current iTV and iPG systems operate separately, then each system can maintain its existing functionality, but the systems cannot provide integrated interactive programming advertisement capabilities
Solution Approach 1:
The patent merges iTV and iPG systems into a unified interactive programming advertisement system. The set-top box integrates both iTV processing and iPG display capabilities, allowing programming advertisements to be delivered and interacted with within a single converged platform rather than requiring separate systems.
Solution Approach 2:
The set-top box is designed with multi-functionality, serving both as an iTV receiver and an iPG display device. This universal device can handle traditional television signals, program guide navigation, and interactive programming advertisement delivery, eliminating the need for separate specialized systems.
2Ease of operation
If interactive programming advertisements are implemented, then viewer engagement with programming is enhanced, but the system requires additional interactive features and data gathering capabilities
Solution Approach 1:
The set-top box incorporates multiple interactive functions including information request, reminder setting, and recording capabilities within a single device. This multi-functional approach provides comprehensive interactivity without requiring separate specialized devices for each function.
Solution Approach 2:
The system implements feedback mechanisms where viewer responses to programming advertisements are collected and processed. Usage data is gathered from viewer interactions and fed back into the system to personalize future advertising and improve service delivery, creating a closed-loop interactive experience.
3Productivity
If usage data is gathered for personalized viewing experiences, then marketing effectiveness is improved, but data collection and processing requirements increase
Solution Approach 1:
The system collects usage data from viewer interactions with programming advertisements and processes this information to deliver personalized viewing experiences and targeted marketing. The feedback loop enables continuous improvement of marketing effectiveness while maintaining a manageable data processing framework through the set-top box and service provider infrastructure.
Data Source
AI summary
Interactive programming advertising methods and systems are provided. A selectable menu may be provided with a broadcast programming advertisement. The selectable menu may include one or more selectable functions that may allow for a user to interact with the broadcast programming advertisement. Data regarding the user's interaction or non-interaction with the interactive programming advertisement may be collected and utilized for providing a user with a more customized television viewing experience, for targeted programming advertisements, for measurement of new viewer generation data, as well as for other marketing activities directed to the user.