Information Processing Ranking via Interactive Data
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Solution Overview
Problem
The existing methods for advertising on interactive platforms lead to vicious competition due to the reliance on bid prices, increasing the cost and threshold for pushing announcement information, which affects its effectiveness.
Innovation Solution
A method and apparatus that acquire and update ranking information based on interactive operational data from user interactions with announcement information, such as advertisements, to improve their visibility and reduce costs, by calculating an interactive score and updating the ranking position without relying solely on bid prices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Stability of the object's composition
If bid price is used to determine ranking position of announcement information, then ranking position can be improved, but vicious competition occurs and pushing cost increases
Solution Approach 1:
The patent changes the ranking parameter from bid price to interactive operational data (such as user interactions, engagement metrics). This parameter transformation eliminates the harmful vicious competition while maintaining effective ranking, as the new parameter reflects actual user behavior rather than financial bidding wars.
Solution Approach 2:
The patent replaces the mechanical bidding system with an data-driven interaction system. Instead of using bid prices to determine ranking, the system uses automated analysis of interactive operational data to calculate ranking positions, thereby eliminating the harmful competition mechanism while preserving ranking functionality.
2Stability of the object's composition
If bid price is used to determine ranking position, then ranking position can be improved, but pushing cost increases
Solution Approach 1:
By changing the ranking parameter from bid price to interactive operational data, the system eliminates the need for high bid prices to achieve good ranking positions. This parameter change directly reduces the energy (cost) required to push announcement information while maintaining effective visibility and engagement.
3Stability of the object's composition
If bid price is used to determine ranking position, then ranking position can be improved, but pushing threshold increases
Solution Approach 1:
The patent changes the entry threshold parameter from bid price to interactive operational data quality. This makes the pushing threshold more accessible and less restrictive, as creators no longer need to afford high bid prices but rather focus on producing content that generates genuine user interactions and engagement.
Data Source
AI summary
In some embodiments, a method for information processing includes: acquiring, based on announcement information pulled by a terminal from a ranked list of announcement information in advance, interactive operation indication information uploaded by the terminal on an interactive platform, the interactive operation indication information being associated with the announcement information; acquiring interactive operational data corresponding to the interactive operation indication information; and updating ranking information of the announcement information in the ranked list of announcement information based on the interactive operational data. The announcement information is passively pulled from the ranked list of announcement information based on the ranking information, and the ranking information includes at least one of a pulling probability and a ranking position. Effects of the announcement information are improved, a pushing cost of the announcement information is reduced, and a pushing threshold of the announcement information is lowered.