Interactive Venue Seat Map for Dynamic Ticket Pricing
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Solution Overview
Problem
Existing online ticket marketplaces lack efficient tools for sellers to accurately price and manage ticket listings, leading to unsold tickets and suboptimal sales, as they do not provide real-time market data and pricing insights specific to event venues.
Innovation Solution
A network-based system with an interactive event venue seat map that displays sold and current listing data, allowing sellers to view pricing trends and make informed pricing decisions, and sends transactional emails with links to the map for timely pricing adjustments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If sellers manually price tickets without real-time market data, then the listing process is simple, but pricing accuracy and sales efficiency deteriorate
Solution Approach 1:
The patent introduces an intermediary system (the interactive seat map with sold data overlay) that mediates between sellers and market data. This visual intermediary displays sold ticket prices and locations on a seat map, enabling sellers to accurately price their tickets without requiring complex data analysis tools or manual research processes.
Solution Approach 2:
The system provides feedback to sellers by displaying actual sold prices for similar tickets on the interactive seat map. This feedback mechanism allows sellers to see real-time market values and adjust their pricing accordingly, improving pricing accuracy while maintaining ease of use through visual presentation rather than complex data processing.
2Productivity
If sellers do not have access to sold ticket data, then the interface remains simple, but marketplace efficiency and sales productivity deteriorate
Solution Approach 1:
The system performs preliminary action by pre-displaying sold ticket data on the interactive seat map before sellers need to price their tickets. This advance provision of market information enables sellers to make informed pricing decisions quickly, improving sales efficiency without requiring complex real-time data retrieval processes during the pricing action itself.
Solution Approach 2:
The interactive seat map serves as an intermediary that bridges the gap between available market data and seller decision-making. It presents sold ticket information in a visually intuitive format, ensuring that market data is both available and easily consumable, thereby improving productivity without creating information overload or system complexity.
3Loss of time
If sellers manually search for comparable listings, then the system remains simple, but time consumption and operational complexity increase
Solution Approach 1:
The system performs preliminary action by pre-organizing and displaying comparable sold listings on the interactive seat map according to location and price criteria. This advance preparation eliminates the need for sellers to manually search through listings, significantly reducing pricing time while maintaining ease of operation through automated data organization and visual presentation.
Solution Approach 2:
The system segments the complex task of finding comparable listings into visual zones on the interactive seat map. By dividing the venue into sections and displaying sold data geographically, the system makes it easier for sellers to quickly identify comparable listings without having to manually search through unorganized data, thus reducing time loss while keeping the interface simple and intuitive.
Data Source
AI summary
A system and methods for mapping price and location of tickets in an event venue are described. An interactive event venue seat map is provided by a network-based system that implements an online marketplace for tickets for upcoming events. The interactive event venue seat map enables sellers to view pricing information and transaction information for both sold and current event listings for any section or zone in an event venue. The interactive event venue seat map allows sellers to browse and click on sections to see sold and listed data for any section and zone in the event venue and to compare a proposed sale price to available pricing information of sold and current event listings in comparable sections. Other embodiments are described and claimed.