Interactive Venue Seat Map for Ticket Pricing
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Solution Overview
Problem
Current online ticket marketplaces lack efficient tools for sellers to accurately price and manage ticket listings, leading to unsold tickets and suboptimal sales, as they do not provide real-time market data and pricing insights within an interactive event venue seat map.
Innovation Solution
A network-based system that offers an interactive event venue seat map, allowing sellers to view sold and current listing data, with a price mapping feature and 'compare' functionality to help set competitive prices, and transactional email messages to keep sellers informed about pricing trends.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If sellers manually enter ticket listing information without real-time market data, then the listing process is simple, but pricing accuracy deteriorates and tickets remain unsold
Solution Approach 1:
The system implements feedback by displaying real-time sold ticket data and current listing data from the marketplace to sellers through the interactive seat map. This allows sellers to see actual market transactions and pricing trends, enabling them to adjust their listing prices based on observed market behavior rather than guessing, thereby improving pricing accuracy and increasing sales productivity
Solution Approach 2:
The system performs preliminary action by pre-calculating and displaying price ranges and market data before sellers create their listings. The interactive seat map shows historical sold prices and current active listings for each section, allowing sellers to make informed pricing decisions in advance of posting their tickets, which improves both pricing accuracy and sales efficiency
2Loss of information
If sellers browse all sections without filtering, then complete market visibility is achieved, but time consumption increases
Solution Approach 1:
The system applies segmentation by dividing the entire venue into distinct sections and zones that are displayed on an interactive seat map. Sellers can view the complete market data for all sections while simultaneously being able to focus on specific sections of interest by clicking on individual sections or zones. This segmentation allows complete market visibility without requiring sellers to manually browse through all data, as the visual map provides an overview of all sections at once
Solution Approach 2:
The system transitions from a one-dimensional linear list of sections to a two-dimensional interactive visual seat map. This dimensional change allows sellers to perceive the spatial relationships between sections and quickly identify areas of interest visually, rather than scrolling through text lists. The visual representation compresses the information space, enabling complete market overview while reducing browsing time
3Measurement precision
If detailed section information is required for pricing, then pricing accuracy improves, but the complexity of the listing process increases
Solution Approach 1:
The system implements self-service by automatically gathering and displaying all necessary market data for each section directly on the interactive seat map. When sellers click on a section, the system automatically retrieves and presents sold ticket data, current listings, and price ranges for that section without requiring sellers to manually search or fill out complex forms. This automation maintains pricing precision while reducing the perceived complexity for sellers
Solution Approach 2:
The system performs preliminary action by pre-organizing and displaying all relevant pricing information for each section before sellers need to make their pricing decisions. The interactive map shows historical sold prices, current active listings, and suggested price ranges already calculated and displayed, so sellers receive detailed pricing information without needing to navigate complex forms or perform multiple data retrieval steps
Data Source
AI summary
A system and methods for mapping price and location of tickets in an event venue are described. An interactive event venue seat map is provided by a network-based system that implements an online marketplace for tickets for upcoming events. The interactive event venue seat map enables sellers to view pricing information and transaction information for both sold and current event listings for any section or zone in an event venue. The interactive event venue seat map allows sellers to browse and click on sections to see sold and listed data for any section and zone in the event venue and to compare a proposed sale price to available pricing information of sold and current event listings in comparable sections. Other embodiments are described and claimed.