Interactive Service System for Mobile Devices
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Solution Overview
Problem
Current methods for providing services to mobile device users are often ineffective, as they fail to meet user needs and are not timely or topical, leading to irrelevant content being ignored by users.
Innovation Solution
A system and method that simulates an in-bound call to a mobile device, providing interactive services by triggering a script-based process at pre-determined events or times, using a combination of handset-based and network-based services, including SIM-based authentication and script platforms to offer targeted and relevant content to users.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If service providers send advertising to all users via broadcast text messaging, then the advertising coverage is maximized, but the relevance to individual users deteriorates
Solution Approach 1:
The patent segments the user base into distinct groups based on demographics, location, behavior, and preferences. Instead of sending uniform broadcast messages to all users, the system divides the audience and sends targeted content to each segment, thereby maintaining high coverage while improving relevance for each individual user group.
Solution Approach 2:
The system performs preliminary actions by collecting user data, analyzing preferences, and pre-segmenting users before sending advertising content. This advance preparation enables the system to deliver relevant content to the right users at the right time, resolving the contradiction between broad coverage and individual relevance.
2Ease of manufacture
If content is provided to users without timing considerations, then the content delivery is simplified, but the timeliness and usefulness of content deteriorates
Solution Approach 1:
The patent implements dynamic content delivery by continuously monitoring user context, location, time, and behavior patterns. The system adapts content delivery timing and content selection in real-time based on changing conditions, making the delivery process sophisticated yet automated, thus maintaining simplicity from the user perspective while achieving high timeliness.
Solution Approach 2:
The system incorporates feedback mechanisms where user responses, engagement patterns, and contextual data are continuously collected and used to adjust future content delivery timing. This feedback loop enables the system to learn optimal delivery times for different users and content types, improving timeliness without significantly increasing operational complexity.
3Ease of operation
If interactive services are provided without user authentication, then the service accessibility is improved, but the ability to personalize and target content deteriorates
Solution Approach 1:
The patent implements self-service authentication where users automatically authenticate through their mobile device identity (such as SIM card or device ID) without manual intervention. This self-authenticating mechanism maintains ease of access while enabling the system to identify and personalize content for each user automatically, resolving the contradiction between accessibility and personalization.
Data Source
AI summary
A system for performing interactive services at a mobile device is disclosed. In some cases, the system receives an indication of an event, and provides interactive services to a user of the mobile device based on the event. In some cases, an indication of an event in invokes a script-based process that determines one or more actions to present to a user of the mobile device.