Interactive Signage System Using Portable Terminal Mediator
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Solution Overview
Problem
Existing signage devices in stores or event sites fail to effectively provide detailed information to users about displayed merchandise or events, limiting their ability to promote sales or event participation.
Innovation Solution
A system that connects a signage device with portable terminal devices via a server, allowing users to interact with displayed images by moving a cursor on the screen, transmitting information related to the selected image, and enabling the upload of captured images to social networking sites, using standard applications like web browsers and cameras without the need for special installations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a signage device displays information under computer control, then information can be exhibited effectively to promote sales and event participation, but the device fails to provide detailed information to users about displayed merchandise or events
Solution Approach 1:
The patent introduces a portable terminal device as an intermediary between the signage device and the user. The portable terminal receives identification information from the signage device and displays detailed information, thereby mediating the information delivery process and enabling detailed information provision without complicating the signage device itself
Solution Approach 2:
The information delivery system is segmented into multiple components: the signage device displays basic information and captures user attention, while the portable terminal device delivers detailed information. This segmentation allows each component to perform its specialized function effectively, resolving the contradiction between information completeness and operational simplicity
2Adaptability or versatility
If a signage device displays images and information, then it can promote sales and event participation, but it lacks interactive capabilities to engage users
Solution Approach 1:
The portable terminal device serves multiple functions: it receives identification information from the signage device, displays detailed information, captures user images, and enables social media sharing. By consolidating these diverse functions into a single universal device, the system achieves high adaptability without increasing the complexity of the signage device itself
Solution Approach 2:
The system enables users to perform multiple actions independently using their own portable terminals: viewing detailed information, capturing images, and sharing content on social media. This self-service approach enhances user engagement while keeping the signage device relatively simple
3Productivity
If detailed information is provided to users, then purchase and event participation desires are promoted, but the system becomes more complex
Solution Approach 1:
The portable terminal acts as an intermediary that handles the complexity of detailed information delivery, image capture, and social media integration. The signage device remains relatively simple, focusing on displaying basic information and transmitting identification data, while the portable terminal manages the complex operations needed to enhance sales effectiveness
Data Source
AI summary
A method for providing information related to information displayed on a signage device to a mobile device carried by a user includes displaying on a screen of the signage device one or more images, establishing a connection between a mobile device and the signage device, displaying on the screen of the signage device a mark unique to the user, after the connection has been established, moving the mark on the screen in accordance with an operation of the mobile device by the user, and transmitting, to the mobile device, information related to an image at which the mark is located.