Interactive Supplemental Content Platform for Media Sessions

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Solution Overview

Problem

Existing methods for providing supplemental content, such as advertisements, in multimedia environments often result in low engagement due to static and irrelevant content.

Innovation Solution

A computer-implemented method and system for generating and displaying interactive supplemental content within an interactive media session, which includes interactive media content and supplemental content, allowing users to interact with the content and receive rewards.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If static supplemental content is displayed in multimedia environments, then the content delivery is simple and fast, but user engagement is low

Engineering Contradiction:

Improvecontent delivery speedVSAvoiduser engagement

Core Design Contradiction:

ProductivityVSEase of operation

Solution Approach 1:

The patent transforms static supplemental content into dynamic interactive content by enabling real-time user interactions such as clicking, hovering, and scrolling. The content adapts its behavior based on user actions, creating a dynamic experience that maintains engagement while preserving fast delivery through efficient rendering techniques.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system implements feedback mechanisms where user interactions with supplemental content trigger immediate responses. When users click or hover over content elements, the system provides visual feedback and can adjust content display in real-time, creating an engaging loop that encourages continued interaction without compromising delivery speed.

Inventive Principle:

Principle #23Feedback

2Productivity

If generic supplemental content is displayed, then the content generation is simple and fast, but content relevance to users is low

Engineering Contradiction:

Improvecontent generation speedVSAvoidcontent relevance

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary actions by pre-processing and categorizing supplemental content during ingestion. Metadata, tags, and relevance indicators are prepared in advance, enabling the system to quickly assemble relevant content combinations without complex real-time analysis, thus maintaining generation speed while improving relevance.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent dynamically adjusts content parameters such as selection, arrangement, and presentation based on user profiles, context, and interaction history. By changing these parameters in real-time rather than regenerating entire content pieces, the system maintains fast generation speeds while delivering highly relevant personalized content.

Inventive Principle:

Principle #35Parameter changes

3Adaptability or versatility

If interactive supplemental content is generated based on user characteristics, then content relevance is improved, but system complexity increases

Engineering Contradiction:

Improvecontent personalizationVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the complex task of content personalization into manageable components: user profile analysis, content tagging, relevance scoring, and assembly. Each component handles a specific aspect of personalization independently, reducing overall system complexity while enabling sophisticated user-specific content generation through coordinated operation of these modular segments.

Inventive Principle:

Principle #1Segmentation

4Ease of manufacture

If traditional static advertisements are displayed, then the implementation is simple, but user interaction and engagement are low

Engineering Contradiction:

Improveimplementation simplicityVSAvoiduser interaction

Core Design Contradiction:

Ease of manufactureVSEase of operation

Solution Approach 1:

The patent implements a universal supplemental content framework that handles both traditional static advertisements and interactive content through a single system architecture. The same delivery infrastructure supports multiple content types and interaction modes, maintaining implementation simplicity while enabling rich user interactions through configurable content elements and standardized interaction handlers.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250080810A1Interactive supplemental content platform

Publication Date: 2025.03.06 ROKU INC

AI summary

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for providing interactive supplemental content. An example embodiment operates by receiving a selection of an interactive media session in an application associated with a media device. In response to the receiving the selection, the embodiment generates the interactive media session. The interactive media session comprises interactive media content and interactive supplemental content. The embodiment then causes display, on a display device associated with the media device, the interactive media session. The embodiment then receives a user input to interact with the interactive supplemental content supplemental content in the interactive media session. The embodiment then, in response to receiving the user input, generates a reward in the interactive media session.