Interactive TV Data Binding With Time-Varying Bandwidth Profiles

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Solution Overview

Problem

Conventional techniques for binding applications to video content in interactive television (iTV) often degrade the quality of underlying content by allocating excessive bandwidth to application data, failing to account for the value of the application as a function of time, and do not provide efficient loading mechanisms.

Innovation Solution

Implementing a non-horizontal profile for allocating bandwidth to application data based on a vertical distribution model, where the proportion of bandwidth allocated to application data varies over time, allowing for faster loading and optimized resource utilization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Speed

If the carousel is spun faster to load application data faster, then application loading speed is improved, but the quality of the underlying content degrades

Engineering Contradiction:
Improveapplication loading speedVSAvoidcontent quality
Core Design Contradiction:
SpeedVSManufacturing precision

Solution Approach 1:

The patent applies dynamics by making the bandwidth allocation profile time-dependent rather than static. The non-horizontal profile dynamically adjusts the proportion of bandwidth allocated to application data versus content data over time, allowing faster application delivery during specific time windows while preserving content quality during other periods. This resolves the contradiction by making the system adaptive rather than requiring a constant high-speed carousel spin that would always degrade content quality.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent changes the parameter of bandwidth allocation from a constant horizontal profile to a variable non-horizontal profile. By modifying how bandwidth is distributed over time (the allocation parameter), the system can accelerate application loading during specific time intervals without permanently compromising content quality, thus resolving the trade-off between loading speed and content quality.

Inventive Principle:
Principle #35Parameter changes

2Speed

If more bandwidth is allocated to application data, then application loading speed is improved, but the bandwidth available for content data decreases

Engineering Contradiction:
Improveapplication loading speedVSAvoidcontent data bandwidth
Core Design Contradiction:
SpeedVSQuantity of substance

Solution Approach 1:

The non-horizontal profile dynamically allocates bandwidth proportions between application and content data over time. During specific time intervals, the profile allocates a higher proportion to application data for faster loading, while at other times it allocates more to content data, ensuring that content receives adequate bandwidth without requiring a permanent reallocation that would always reduce content data quantity.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The bandwidth allocation follows a periodic or structured time-based pattern defined by the non-horizontal profile. The system alternates between phases of application-focused allocation and content-focused allocation, ensuring that both application loading speed and content data bandwidth requirements are met at different times rather than competing for constant bandwidth.

Inventive Principle:
Principle #19Periodic action

3Manufacturing precision

If conventional horizontal profile is used for bandwidth allocation, then content quality is maintained, but application loading speed is slow

Engineering Contradiction:
Improvecontent qualityVSAvoidapplication loading speed
Core Design Contradiction:
Manufacturing precisionVSSpeed

Solution Approach 1:

The patent transitions from a static horizontal profile to a dynamic non-horizontal profile that adapts bandwidth allocation over time. This allows the system to temporarily favor application data allocation during specific time intervals to accelerate loading, while maintaining content quality by ensuring content data receives adequate bandwidth during other intervals, thus resolving the contradiction between maintaining quality and improving speed.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS12439115B2Managing data
Publication Date: 2025.10.07 COMCAST CABLE COMM LLC
  • US12439115B2 patent drawing
  • US12439115B2 patent drawing
  • US12439115B2 patent drawing

AI summary

An apparatus, method, and system are provided for binding application data associated with an application with content asset data associated with a content asset. In some embodiments, capacity or bandwidth for each of the application data and the content asset data may be allocated in accordance with one or more profiles. The one or more profiles may include horizontal aspects, vertical aspects, linear and non-linear aspects, and the like. In some embodiments, the binding may take place at a content provider location in accordance with early binding practices, at a central location in accordance with late binding practices, and/or at a user equipment device in accordance with user binding practices.