Interactive Video Ad Embedding via Publishing Manager
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Solution Overview
Problem
Traditional non-interactive video advertising systems fail to enhance the viewing experience for end users, as they do not allow for user input or interaction, and existing interactive systems require complex infrastructure changes and coordination mechanisms.
Innovation Solution
A companion interactive advertising system that embeds interactive content data, such as EBIF applications, into non-interactive video advertisement data, allowing for seamless integration with existing infrastructure and enabling user interaction without replacing existing order entry or campaign management systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional non-interactive video advertising systems are used, then the existing infrastructure and workflow are maintained, but the viewing experience for end users is not enhanced and user interaction is not enabled
Solution Approach 1:
The patent embeds interactive content data within the non-interactive video advertisement data structure, allowing interactive functionality to be nested inside the traditional advertising format. This enables the video advertisement to contain both traditional playback capabilities and interactive elements that users can access during playback, thus enhancing the viewing experience without replacing the existing non-interactive system.
Solution Approach 2:
The patent introduces a publishing manager component that acts as an intermediary between the order manager and the ad server. This publishing manager embeds interactive content data into the video advertisement data and manages the integration without requiring changes to the existing order entry or campaign management systems, thus enabling user interaction while maintaining the current infrastructure.
2Adaptability or versatility
If interactive advertising systems are implemented, then user interaction is enabled, but complex infrastructure changes and coordination mechanisms are required
Solution Approach 1:
The patent makes the existing video advertisement data structure universal by enabling it to carry both traditional non-interactive content and embedded interactive content data. The same data structure and transmission channels used for non-interactive ads are extended to also deliver interactive elements, eliminating the need for separate interactive advertising infrastructure.
Solution Approach 2:
The patent creates a companion interactive advertising system that copies and extends the existing non-interactive advertising workflow. By embedding interactive content data within the existing video advertisement data format and using the same order manager and publishing infrastructure, the system replicates the proven non-interactive workflow while adding interactive capabilities, thus avoiding complex infrastructure changes.
3Ease of operation
If interactive content is embedded in video advertisement data, then user interaction is enabled and viewing experience is enhanced, but the complexity of data processing and embedding increases
Solution Approach 1:
The patent performs the embedding of interactive content data into video advertisement data in advance during the publishing process, before the advertisement is delivered to end users. The publishing manager pre-processes the advertisement data to include interactive content, so that when the advertisement is played back, the interactive elements are already integrated and ready for user interaction, eliminating the need for complex real-time processing during playback.
Data Source
AI summary
A system for and method of enhancing video advertising with interactive content in accordance with exemplary embodiments may include receiving non-interactive video advertisement data and advertisement order data associated with the non-interactive video advertisement data, generating interactive content data associated with the non-interactive video advertisement data, embedding, in the non-interactive video advertisement data, the interactive content data, and transmitting, to an ad server component of an ad system, the non-interactive video advertisement data and the embedded interactive content data for transmission to one or more end user devices.