Interactive Video System Using Color Keys for Non-Linear Playback
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Solution Overview
Problem
Current methods for interacting with television audiences, such as television shopping shows, incur high costs due to the need for phone calls or separate mobile applications, which are costly to develop and maintain across different platforms.
Innovation Solution
An interactive video transmitting device and method that uses a storing unit to store interactive videos with segments and corresponding menu information, and a communicating unit to transmit these videos, allowing viewers to interact using a remote controller with color function keys, enabling hierarchical menus and non-linear playback based on video element identifiers and display weightings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If telephone calls are used for audience interaction in television shopping shows, then audience interaction is enabled, but communication costs increase significantly
Solution Approach 1:
The patent integrates multiple interaction functions (voting, shopping, information query) into a single interactive video system that uses the existing television broadcast channel and remote controller, eliminating the need for separate phone call systems and mobile applications. The interactive video stream carries both video content and interactive menu information, allowing one system to serve multiple purposes.
Solution Approach 2:
The patent introduces an interactive menu system as an intermediary between the television broadcast and audience interaction. The menu information is embedded in the video stream and processed by the set-top box, which translates user inputs into interaction commands without requiring direct phone calls or separate application installations.
2Ease of operation
If mobile phone applications are developed for audience interaction, then audience engagement is improved, but development and maintenance costs across different platforms increase
Solution Approach 1:
The patent creates a universal interaction system that works across all television sets with set-top boxes, eliminating the need for platform-specific mobile applications. The interactive video stream and menu system are delivered through the existing broadcast infrastructure, providing consistent functionality regardless of the viewer's device or platform.
Solution Approach 2:
The patent uses the existing television broadcast infrastructure and set-top box hardware as the foundation for interaction, copying and adapting these existing resources rather than requiring users to install new applications on various mobile platforms. The interaction interface is rendered within the existing TV display and remote controller.
Data Source
AI summary
A system, a device, and a method for transmitting and playing interactive videos are provided. The transmitting device includes a storing unit stored an interactive video and an interactive menu information, and a communicating unit transmitting the interactive video and the interactive menu information to a viewing end device. The interactive video includes one or more interactive segments. The frame of each interactive segment includes a plurality of interactive options. The interactive menu information includes a plurality of commands relative to the interactive options respectively. The viewing end device receives a control signal corresponding to one of color function keys of a remote controller, and executes the command associated with the interactive option on the frame of the interactive segment upon receiving the control signal.