Interactive Video Content Cards for Current Context Without Screen Clutter

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Solution Overview

Problem

Conventional video viewing technologies lack interactive and contextually relevant information, leading to a one-size-fits-all experience, and static information cards are limited in their functionality and portability across platforms, often becoming outdated.

Innovation Solution

Interactive content cards (ICCs) that overlay video content, providing supplemental information upon viewer interaction, generated dynamically based on predefined criteria and using a knowledge base, allowing viewer contribution and portability across platforms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If static information cards are used to provide supplemental information in videos, then viewers can access additional context, but the information becomes outdated and lacks portability across platforms

Engineering Contradiction:
Improvesupplemental information currencyVSAvoidplatform portability
Core Design Contradiction:
Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent transforms static information cards into dynamic interactive content cards that can be updated and regenerated in real-time. The ICCs use dynamic content generation through knowledge base queries and language models, allowing the supplemental information to remain current across different platforms and viewing sessions while maintaining the same entity references and presentation criteria.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent creates platform-independent interactive content cards that can function across multiple video platforms and devices. The ICCs use standardized data structures and can be generated on-demand, making them universally applicable and portable across different systems while providing consistent supplemental information about video entities.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Loss of information

If detailed supplemental information is always displayed to provide context, then viewer understanding is enhanced, but the video viewing experience is obstructed

Engineering Contradiction:
Improvecontextual information completenessVSAvoidvideo viewing area obstruction
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

The patent segments the supplemental information delivery into two states: a minimized card state that provides only essential entity identification (name or image) with minimal obstruction, and an expanded state that displays detailed supplemental information. This segmentation allows viewers to access complete context when needed while maintaining an unobstructed video viewing experience as the default state.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements partial information display in the minimized card state, showing only the entity name or image without the full supplemental content. This partial display provides just enough information to identify the entity being referenced in the video, reducing obstruction while still offering value to viewers who want context without committing to viewing the complete expanded information.

Inventive Principle:
Principle #16Partial or excessive action

3Loss of information

If content card data includes complete supplemental information, then the information is comprehensive, but the data footprint is large and cannot be stored in video header or metadata

Engineering Contradiction:
Improvesupplemental information completenessVSAvoidcontent card data size
Core Design Contradiction:
Loss of informationVSQuantity of substance

Solution Approach 1:

The patent extracts only the essential elements needed to identify and retrieve supplemental information (entity name, entity type, and presentation criterion) and stores these in the video header or metadata as compact content card data. The complete supplemental information is not stored with the video but is generated on-demand by querying a knowledge base, significantly reducing the data footprint while maintaining information completeness.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces a knowledge base as an intermediary between the compact content card data stored in video metadata and the comprehensive supplemental information needed by viewers. The knowledge base receives queries based on the entity identifiers in the content card data and returns the complete supplemental information, acting as a mediator that enables comprehensive information delivery without requiring large data storage in the video file itself.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Loss of information

If a video creator manually authors all supplemental information for content cards, then the information is customized and relevant, but the creation process is complex and time-consuming

Engineering Contradiction:
Improvesupplemental information relevanceVSAvoidcontent card creation effort
Core Design Contradiction:
Loss of informationVSEase of manufacture

Solution Approach 1:

The patent enables supplemental information to be automatically generated through knowledge base queries and language models based on entity identifiers extracted from the video content. The system serves itself by automatically creating relevant and accurate supplemental information without requiring manual authoring, significantly reducing the creation effort while maintaining high relevance through context-aware entity recognition and automated content generation.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20250365467A1Interactive content cards for video
Publication Date: 2025.11.27 MICROSOFT TECHNOLOGY LICENSING LLC
  • US20250365467A1 patent drawing
  • US20250365467A1 patent drawing
  • US20250365467A1 patent drawing

AI summary

Technology is disclosed for programmatically generating interactive content cards (ICCs) for enhancing digital video content. In one implementation, an ICC overlays video content without altering the underlying video, providing viewers with additional, contextually relevant information as the video is viewed. The ICCs may be dynamically presented based on predefined presentation criteria, such as temporal markers, detected events, or recognized objects within the video that correspond to the information in the cards. Upon detecting a viewer's interaction with an ICC, a content window providing supplemental information about the video is presented. The supplemental information is generated using a query to a knowledge base, which may include a search engine or a language model, ensuring that the information is current and relevant.