Interactive Video Object Selection via Geometric Identifiers
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Solution Overview
Problem
Existing systems fail to effectively integrate interactive applications with television programs, particularly in enhancing viewer engagement and enabling seamless purchasing experiences without disrupting the video stream.
Innovation Solution
The system utilizes ATSC 3.0 standards to enable interactive applications by converting video stream objects into selectable entities, allowing users to interact with objects of interest within the video stream while preserving video scaling and enabling efficient purchasing processes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If interactive applications are integrated with television programs using ATSC 3.0, then viewer engagement and purchasing efficiency are enhanced, but system complexity increases
Solution Approach 1:
The system segments the video stream into discrete objects of interest, each with associated geometric identifiers. This allows interactive functionality to be added selectively to specific objects rather than requiring complete system redesign, thereby enhancing adaptability while managing complexity through modular object-level processing
Solution Approach 2:
The patent introduces an intermediary layer between the video stream and user interaction, using geometric identifiers as mediators to map user selections to objects of interest. This intermediary mechanism enables interactive functionality without direct complex integration, resolving the contradiction by adding versatility through an abstract mediation layer
2Ease of operation
If the video stream is taken over by the application for interactive selection, then object interaction is enabled, but video playback may be interrupted
Solution Approach 1:
The system dynamically switches between video playback mode and interactive selection mode based on user needs. During normal playback, objects are identified and tracked without interrupting the video stream. When users activate interactive mode, the system temporarily overlays selection interfaces on specific objects, enabling ease of operation while minimizing video interruption through dynamic state transitions
3Measurement precision
If geometric identifiers are used to identify objects of interest, then precise object selection is achieved, but processing complexity increases
Solution Approach 1:
Instead of processing complex visual data in real-time, the system creates simplified geometric identifier copies that represent objects of interest. These geometric models are pre-processed and stored, allowing precise object location identification without requiring complex real-time processing, thus achieving measurement precision while managing processing complexity through data representation simplification
Data Source
AI summary
Object selection reward data, including rewards for viewer selection of objects of interest in presented media content of a video stream may be electronically communicated to the user automatically when the user electronically selects the object of interest as it is shown in the screen. Provided is improved functionality to activate an image in the video stream into an object that then can be selectable or become a part of an application running on a receiving device such as a set-top box or other media device. The received video may or may not be taken over by the application running on the set-top box. The video scaling can be preserved, and a part of the application. Alternatively, the whole of the visible video screen may not be a part of the application.