Interactive Video Overlay for In-Player E-Commerce Transactions
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Solution Overview
Problem
Conventional video players limit user interaction with video content to basic functions like zooming, fast forwarding, and pausing, and do not allow users to engage with specific media items embedded within the content, requiring redirection to external websites for transactions, which disrupts the viewing experience and introduces security issues.
Innovation Solution
An interactive video playback system that integrates a graphical user interface with clickable features and payment handling functionality, enabling users to interact with and transact on items within the video content without leaving the player, using machine learning for personalized recommendations and eliminating the need for external ad servers or websites.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users are redirected to external websites for transactions, then transaction capability is enabled, but viewing experience is disrupted and security issues arise
Solution Approach 1:
The patent merges the transaction processing functionality directly into the video player interface by integrating a graphical overlay with interactive portions. This allows users to initiate and complete transactions without leaving the video playback environment, combining what were previously separate functions (video viewing and e-commerce transactions) into a unified system that eliminates context switching and maintains viewing continuity.
2Ease of operation
If conventional video players are used, then basic playback functions are available, but user interaction with embedded media items is limited
Solution Approach 1:
The patent transforms the static video player interface into a dynamic interactive system by overlaying clickable graphical elements that respond to user actions. The overlay includes interactive portions that can be activated at different points during video playback, allowing the system to adapt and respond to user interests in real-time rather than providing fixed, pre-programmed interaction points.
Solution Approach 2:
The patent segments the video content by associating specific media items within the video with distinct interactive portions in the overlay. Each interactive portion can be independently activated, allowing users to interact with specific items of interest while the rest of the video continues to play, creating a segmented interaction model that preserves overall video continuity.
3Adaptability or versatility
If external ad servers and websites are used, then transaction processing is enabled, but computing costs and transaction processing time increase
Solution Approach 1:
The patent extracts the essential transaction processing functionality from external ad servers and websites, implementing a streamlined payment handler module directly within the video player system. This extracted core functionality handles transactions locally without requiring users to navigate to external websites, eliminating unnecessary computational steps and reducing both processing time and associated costs.
Data Source
AI summary
A system and method to execute, via a graphical user interface of a video player, playback of video content including a cue object corresponding to an item. An overlay is generated within the display, wherein the overlay includes an interactive portion configured to receive a user interaction associated with the cue object. A user interaction corresponding to the cue object is received via the interactive portion of the overlay. In response to the user interaction, a transaction associated with the item is processed.