Interactive Video Overlays for Bet Tracking and Audience Engagement

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Solution Overview

Problem

Existing internet-based video platforms fail to provide a seamless interface for users to interact with video content simultaneously, access additional information, communicate with others, engage in commerce, and view advertisements without disrupting the viewing experience, especially on mobile devices.

Innovation Solution

An interactive engagement platform that allows users to view video content while interacting with ancillary content through an overlay, including real-time communication, accessing related information, placing bets, and tracking bets, all within the same application, using a software development kit and APIs to integrate with third-party services.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users access additional information and services related to video content, then user engagement is improved, but users must exit the video application which disrupts the viewing experience

Engineering Contradiction:
Improveuser engagementVSAvoidviewing experience
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent merges the video player and ancillary content into a single integrated application interface. Users can view video content while simultaneously accessing related information, social media feeds, and other services through an overlay or sidebar within the same application window, eliminating the need to switch between separate applications and maintaining continuous video playback.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent introduces a spatial dimension to the user interface by implementing an overlay or split-screen layout. Ancillary content is displayed in a secondary layer or adjacent panel while the primary video content remains visible, allowing users to consume multiple types of content simultaneously without losing their place in the video.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If users communicate with friends and other end-users during video viewing, then audience interaction is improved, but users must leave the video application which causes loss of viewers

Engineering Contradiction:
Improveaudience interactionVSAvoidviewer retention
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent combines communication features directly within the video application interface. Users can send messages, make voice or video calls, and interact with friends and other viewers through integrated communication tools without needing to switch to a separate messaging application, thereby maintaining their position in the video content.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent implements a universal platform that performs multiple functions including video playback, social interaction, information access, and communication within a single application. This multi-functional design allows users to engage in various activities without leaving the application, improving both interaction capabilities and viewer retention.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If internet-based video platforms provide interactive engagement features, then audience traffic is improved, but the cost of designing and maintaining the platform increases

Engineering Contradiction:
Improveaudience trafficVSAvoidplatform complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent creates a universal video platform that handles multiple functions including video streaming, social networking, information delivery, and communication through a single integrated system. This multi-functional architecture allows the platform to serve diverse user needs without requiring separate dedicated applications for each function, thereby increasing audience traffic while managing platform complexity efficiently.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS12350587B2Method and system for providing interactive content delivery and audience engagement
Publication Date: 2025.07.08 STREAMLAYER INC
  • US12350587B2 patent drawing
  • US12350587B2 patent drawing
  • US12350587B2 patent drawing

AI summary

A method includes generating one or more control signals configured to cause a user device displaying a video program to display an interactive bet tracking content overlay on a graphical user interface of a user device, the interactive bet tracking content overlay including one or more values associated with one or more active bets, the one or more interactive bet tracking content overlays further including an indication regarding a current state of the one or more active bets.