Interactive Video Overlays for Simultaneous Engagement
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Solution Overview
Problem
Current internet-based video platforms fail to provide users with the ability to simultaneously view video content and engage in interactive activities such as communication, accessing related information, and commerce without disrupting the viewing experience, due to lack of necessary interfaces and infrastructure, leading to user dissatisfaction and loss of audience.
Innovation Solution
A system and method for interactive video content delivery that includes interactive engagement platform servers and user devices configured to display video programs while allowing users to interact with contacts, access additional information, place bets, and track bets within the video content application, using control signals and data payloads to generate overlays for displaying ancillary content and services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users exit the video application to access additional information or communicate with friends, then they can access related services and communicate, but the viewing experience is disrupted and users are lost
Solution Approach 1:
The patent combines multiple functions (video viewing, communication, information access, commerce) into a single integrated application interface. Users can simultaneously view video content and access ancillary services through integrated overlays and interfaces within the same application, eliminating the need to exit the video experience to access related services.
Solution Approach 2:
The video application is designed to perform multiple functions beyond just video playback, including real-time communication with friends, accessing additional information about the content, placing bets on sports events, and other interactive activities. This multi-functional approach allows users to engage in various activities without leaving the application.
2Adaptability or versatility
If the video platform provides integrated interactive functionality, then user engagement and viewing experience improve, but the cost of designing, building and maintaining the platform increases
Solution Approach 1:
The patent divides the complex platform into separate functional modules that can operate independently. Each module (communication module, information access module, commerce module, etc.) handles specific tasks, allowing the system to manage complexity through modular design while maintaining integrated user experience.
Solution Approach 2:
The patent introduces an intermediary layer that manages interactions between different functional modules and the video content. This mediator handles the complexity of coordinating multiple services while presenting a simplified interface to users, reducing the burden on the overall system architecture.
3Loss of energy
If advertising is displayed to generate revenue, then platform profitability improves, but user experience deteriorates due to disruptions and forced viewing
Solution Approach 1:
The patent applies different qualities to different parts of the interface. Advertising content is displayed in specific localized areas (such as overlays or side panels) rather than interrupting the main video content. This allows revenue generation through advertising while preserving the quality and continuity of the primary viewing experience.
Data Source
AI summary
A method is disclosed. The method includes receiving one or more video program streams from one or more video provider servers, the one or more video program streams associated with one or more video programs; displaying at least one video program of the one or more video programs on a graphical user interface of a user device; generating one or more control signals configured to cause the user device to display a first interactive content including an active contacts indicator button, the active contacts indicator button configured to display a number of contacts which are online; and generating one or more control signals configured to cause the user device to display a second interactive content overlay in response to a user selection of the active contacts indicator button, the second interactive content overlay being configured to display a contacts overlay including a list of one or more contacts.