Interactive Video Product Selection and Purchase System
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Solution Overview
Problem
Advertisers face reduced revenue due to viewers using digital recording technologies to skip commercials, necessitating an improved method for delivering advertising and sponsorship messages in television and streaming contexts.
Innovation Solution
An interactive system that allows users to select and purchase products or information from video frames using a high-speed internet connection, enabling dynamic identification of video pixel clusters and linking them to e-commerce platforms, allowing for seamless product selection and purchase during video playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If viewers use digital recording technologies to skip commercials, then viewing convenience is improved, but advertising revenue deteriorates
Solution Approach 1:
The patent segments the traditional linear video playback into interactive segments where viewers can select and purchase products independently. By dividing the viewing experience into discrete product interaction opportunities, the system maintains viewing convenience while creating new revenue streams that don't depend on commercial exposure.
Solution Approach 2:
The patent introduces an intermediary e-commerce system between the viewer and the content. This intermediary layer captures commercial value through product sales and targeted advertising based on viewing behavior, replacing the traditional interruption-based commercial model with an integrated shopping experience.
2Device complexity
If traditional commercial interruption methods are used, then advertising delivery is simplified, but viewer engagement deteriorates
Solution Approach 1:
The patent transforms static, interruption-based advertising into a dynamic, on-demand shopping experience. Viewers can interact with products at any point during playback, and the system adapts by providing real-time product information and purchase options, creating a versatile engagement model that responds to viewer interests.
Solution Approach 2:
The patent adds a new dimension to traditional video playback by integrating e-commerce functionality. Instead of relying solely on temporal interruption for advertising, the system creates a spatial layer of interactive product selection and purchasing, transforming the viewing experience from passive to active engagement.
3Loss of energy
If interactive product selection is enabled during video playback, then advertising revenue potential is improved, but system complexity deteriorates
Solution Approach 1:
The patent creates a universal platform that handles multiple functions: video playback, product identification, interactive selection, and e-commerce transactions. By designing a multi-functional system that integrates these capabilities, the patent reduces overall complexity compared to separate systems for each function while enabling diverse revenue opportunities.
Data Source
AI summary
A method for obtaining product information and purchasing a product. While viewing images on a video display device, an input device is used to initiate display of a video frame. A product of interest which appears is selected to obtain a display of product information. A portion of the display of product information is selected to initiate a purchase of the product. Also provided is method for identifying a product which appears in a video stream for which product information and possible purchase is desired. A video pixel cluster is selected within a video frame corresponding to the product. The selected pixel cluster is stored in an area definition database. A product identifier is associated with the stored pixel cluster. An interactive video is delivered which includes video frames with product identifiers and corresponding area identifiers. The video stream is transmitted using an internet connection or a smart cable connection.