Interactive Video Distribution for Real-Time Item Purchase Selection
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Solution Overview
Problem
Existing video distribution systems require sellers to prepare and maintain product sales websites, incurring labor and expense, and risk broken links discouraging purchases, especially for unique or one-of-a-kind items.
Innovation Solution
A video distribution system that enables real-time video streaming and interactive purchasing, allowing sellers to capture and transmit videos without pre-prepared websites, with purchasers inputting purchase instructions directly on a touch panel, and the system superimposing purchase information onto the video.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If a seller prepares a product sales website for each product, then product information can be displayed and transactions can be conducted, but labor and expenses increase significantly
Solution Approach 1:
The patent uses screen capture technology to copy the visual display of product information directly from the sales website into video content. Instead of requiring sellers to manually create and maintain separate website structures for each product, the system captures the existing website display and embeds it in the video stream, allowing product information to be displayed without additional website preparation work.
Solution Approach 2:
The patent merges the sales website display with the video streaming content by superimposing captured screen images onto the video feed. This integration allows the video to serve dual purposes: entertainment/information delivery and functional e-commerce transaction interface, eliminating the need for separate website maintenance for each product.
2Reliability
If a seller prepares a product sales website in advance, then transactions can be conducted, but time is lost and business opportunities may be missed
Solution Approach 1:
The system performs preliminary actions by capturing and storing product information displays in advance during normal website operation. When a transaction opportunity arises, the pre-captured screen images are immediately available for integration into the video stream, eliminating the need for last-minute website preparation and enabling instant transaction capability.
Solution Approach 2:
The system enables self-service by automatically capturing screen displays and integrating them into the video content without requiring manual website creation or configuration by the seller. The automated screen capture and superposition processes handle what would otherwise require significant manual preparation work, allowing sellers to respond immediately to transaction opportunities.
3Reliability
If link information is maintained manually, then product information can be updated, but the burden on the seller increases
Solution Approach 1:
The system eliminates manual maintenance of link information by automatically capturing the current state of the sales website through screen capture technology. The captured images automatically reflect any updates to product information, pricing, or availability on the website, removing the need for sellers to manually update link information in video content.
Solution Approach 2:
The system establishes a feedback loop where changes to the sales website are automatically detected through continuous or periodic screen capture during video streaming. This real-time feedback mechanism ensures that the video content always reflects the current state of product information without requiring manual intervention to update links or details.
4Reliability
If broken links are displayed in video, then purchasers may be discouraged from buying, but manual verification of links is time-consuming
Solution Approach 1:
The system captures the actual rendered display of product information including any broken link states directly from the website and embeds it in the video. This allows purchasers to see the true state of product availability and link functionality in real-time without requiring separate verification steps, maintaining trust and purchase confidence.
Solution Approach 2:
The system provides immediate visual feedback to purchasers about the actual state of product information and link functionality by displaying captured screen images in the video stream. Any broken links or unavailable products are visibly indicated in the captured display, allowing purchasers to make informed decisions without requiring manual verification of link status.
Data Source
AI summary
In a video distribution system, a video captured by a seller terminal is streamed to a purchaser terminal by a video distribution device. The purchaser terminal includes an input accepting unit configured or programmed to accept an instruction for an item in the video that the purchaser wishes to purchase, through a touch operation by the purchaser, and an information accepting unit configured or programmed to accept inputs such as a desired purchase price of the item, and transmit the accepted information as purchase information to the video distribution device via the purchaser purchase information transmitting/receiving unit. A video distributing unit of the video distribution device is configured or programmed to change a display mode of the item in the video for which the received purchase information exists, and perform streaming distribution.