Interactive Video Playback with Selectable Sub-Clips
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Solution Overview
Problem
Current video playback methods limit user engagement and resource utilization due to probabilistic video placement and lack of targeted audience selection, often presenting promotional videos in a single, non-interactive form that fails to attract user interest effectively.
Innovation Solution
A video playback method and apparatus that includes a primary video clip followed by multiple selectable sub-clips, where the primary clip serves as pre-interaction content, allowing users to actively select and play back sub-clips based on provided identifiers and a countdown timer, enhancing user interaction and resource utilization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If probabilistic video placement is used, then video server resource utilization is improved, but user engagement and targeted audience selection deteriorate
Solution Approach 1:
The video content is segmented into multiple sub-clips (first sub-clip, second sub-clip, third sub-clip) that can be independently selected and played. This segmentation allows the system to provide targeted content selection to users while maintaining efficient resource utilization through structured video delivery.
Solution Approach 2:
The video playback system transitions from static probabilistic placement to dynamic user-driven selection. Users can actively choose which sub-clip to play based on their preferences, making the system adaptive and responsive to user needs while maintaining server efficiency through on-demand delivery.
2Device complexity
If single non-interactive video placement is used, then system complexity is reduced, but user engagement and interest attraction deteriorate
Solution Approach 1:
The system pre-preares multiple sub-clips and their corresponding identifiers before user selection. The first sub-clip serves as a preview or introduction, and the system is ready to immediately play the selected sub-clip when the user makes their choice, reducing the perceived complexity while enhancing engagement.
Solution Approach 2:
Identifiers serve as intermediaries between the video content and user selection. These identifiers (first identifier, second identifier, third identifier) provide a simple interface for users to select their preferred sub-clip without exposing the underlying system complexity, maintaining ease of operation while enabling active user engagement.
3Ease of manufacture
If non-interactive video placement is used, then implementation simplicity is maintained, but targeted audience selection and resource utilization deteriorate
Solution Approach 1:
The video is divided into distinct segments (sub-clips) with unique identifiers, allowing simple implementation of selection functionality while enabling targeted content delivery. Each sub-clip can be independently managed and delivered based on user selection, maintaining implementation simplicity while improving targeting efficiency.
Data Source
AI summary
A video playback method and apparatus are provided. The method includes: receiving a first video clip of a video from a video server; playing back the first video clip; and receiving identifiers corresponding to M selectable second video clips of the video and a preset time, where M is an integer greater than 1. When the playback of the first video clip ends, the identifiers corresponding to the M selectable second video clips are displayed, and the preset time is counted down. If an identifier selected by a user is received in the preset time, the identifier selected by the user is sent to the video server. The method also includes playing back, when a second video clip sent by the video server according to the identifier selected by the user is received, the second video clip. The first video clip includes pre-interaction content of the second video clip.