Interactive Web Advertisements for User Engagement
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Solution Overview
Problem
Current web advertisements are ineffective in drawing user attention due to their simple image or video format, resulting in reduced advertising impact and profitability for web server companies.
Innovation Solution
A terminal device and web server method that incorporates a user interface to display advertisements, allowing users to interact with images on a webpage, which perform predetermined functions upon selection, thereby increasing user engagement and advertising effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If advertisements are displayed in simple image or video format, then device complexity is reduced, but advertising effectiveness deteriorates
Solution Approach 1:
The patent transforms static advertisement images into dynamic interactive elements that respond to user gestures. The advertisement object changes its state based on user interaction, allowing users to manipulate the advertisement through touch gestures such as dragging, rotating, or zooming. This dynamic behavior increases user engagement and advertising effectiveness without significantly increasing device complexity
Solution Approach 2:
The advertisement object automatically performs actions based on user gestures without requiring separate control mechanisms. When a user gestures toward an advertisement, the advertisement autonomously responds by changing its display state, position, or content, providing a self-service interactive experience that enhances effectiveness while maintaining simplicity
2Reliability
If interactive functions are added to advertisements, then advertising effectiveness is improved, but device complexity increases
Solution Approach 1:
The patent implements a universal gesture recognition system that handles multiple advertisement interactions through a single unified interface. The same gesture recognition mechanism serves various advertisement types and interaction scenarios, reducing overall system complexity while enabling rich interactive functionality. One gesture system controls multiple advertisement objects with different behaviors
Solution Approach 2:
The patent introduces a gesture recognition module as an intermediary between user input and advertisement response. This mediator translates various user gestures into standardized control commands that the advertisement system can process, simplifying the overall architecture by decoupling the complexity of gesture interpretation from the advertisement display logic
Data Source
AI summary
A webpage display method performed by a terminal device includes displaying a webpage on a screen, receiving a selection by a user with respect to an image included in the webpage displayed on the screen, and displaying, on the screen, a dynamic object responsive to the user selection of the image. The method further includes performing a predetermined function corresponding to the image while displaying the dynamic object on the screen. The dynamic object floats on the screen independently from the movement of the webpage on the screen, and is not displayed on the screen while the webpage is displayed on the screen, until the selection of the image. The dynamic object is removed from the screen while the webpage is still displayed on the screen when the predetermined function corresponding to the image is completed.