Interactive Wrapper for Non-Interactive Media Content
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Solution Overview
Problem
Many digital and radio advertisements lack interactive elements, limiting user engagement and requiring alterations to include interactive calls to action, which can be undesirable and complex for users.
Innovation Solution
A user interactive wrapper is introduced, allowing non-interactive advertisements to be converted into interactive ones by wrapping them with a software container that includes a call to action, enabling user interaction without altering the original content, using voice, gesture, or touch responses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If non-interactive advertisements are altered to include interactive calls to action, then user interaction capability is improved, but advertisement complexity and modification requirements increase
Solution Approach 1:
The advertisement system is segmented into two independent components: the original advertisement content (media file) and the interactive wrapper (software container). The wrapper contains the call-to-action logic and interaction handling, while the media file remains unchanged. This segmentation allows interactive functionality to be added without modifying or complicating the original advertisement content.
Solution Approach 2:
A software container (wrapper) acts as an intermediary between the non-interactive advertisement content and the user interaction system. The wrapper mediates user inputs (voice, gesture, touch) and translates them into appropriate actions, while presenting the original advertisement content without requiring any modifications to the content itself.
2Adaptability or versatility
If advertisement content is modified to enable interaction, then user engagement is improved, but original content integrity is compromised
Solution Approach 1:
The system separates the advertisement content (media file) from the interaction logic (wrapper). The media file is treated as an immutable asset that is simply referenced by the wrapper, not modified. This ensures content integrity is maintained while still enabling interactive functionality through the wrapper layer.
Solution Approach 2:
Instead of modifying the original advertisement content, the system uses references or copies of the media file within the wrapper structure. The original content remains unchanged and unmodified, while the wrapper creates an interactive layer that references the content without altering it.
3Adaptability or versatility
If multiple interaction types are supported, then user experience is improved, but system complexity increases
Solution Approach 1:
The software container (wrapper) is designed as a universal interactive framework that can handle multiple types of user inputs (voice commands, gestures, touch inputs) through a unified structure. The wrapper contains generic interaction handling logic that adapts to different input types without requiring separate processing systems for each interaction modality.
Solution Approach 2:
The system handles different interaction types by changing parameters within the unified wrapper framework rather than creating separate systems. The wrapper can adjust its behavior based on the type of input received, using parameter changes to adapt to voice, gesture, or touch interactions while maintaining the same underlying structure.
Data Source
AI summary
Devices and methods are provided for using an interactive wrapper for media content. A method may include identifying, by a first device, a software container including a call to action. The method may include identifying non-interactive advertising content. The method may include generating an interactive advertisement by adding the advertising content to the software container, and sending the interactive advertisement to a second device for presentation. The method may include receiving an indication of a user interaction with the interactive advertisement, and determining, based on the user interaction, an action. The method may include sending data associated with the action to the second device or a third device for presentation.