Interest Evaluation Using Terminal Movement Detection

The viewing period is segmented into operation periods (when input operations are detected) and non-operation periods (when no input operations are detected). Movement amounts are separately evaluated for each period type, and these evaluations are combined using weight coefficients to produce the final user interest evaluation. This segmentation allows the system to capture different aspects of user engagement (active interaction vs. passive viewing) with appropriate measurement criteria for each.

The system changes the parameter of movement amount evaluation by applying different weight coefficients (Wd for operation periods, Wnop for non-operation periods) to different viewing conditions. This parameter adjustment allows the same movement amount to be interpreted differently based on the operational context, thereby improving the precision of user interest evaluation without requiring entirely different measurement systems.

The movement amount detection sensor serves multiple functions: it detects terminal movement during content viewing, distinguishes between operation and non-operation periods through movement patterns, and provides data for both real-time user interest evaluation and historical analysis. This multi-functionality reduces the need for separate dedicated sensors for each measurement task, thereby limiting the increase in device complexity while maintaining high measurement precision.

The system uses the information processing terminal's own movement detection capabilities to evaluate user interest, rather than requiring external monitoring devices. The terminal self-services by utilizing its built-in sensors to generate the data needed for user engagement analysis, reducing external device requirements and simplifying the overall system architecture.