Internet Content Gateway for Server-Independent Page Modification
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Solution Overview
Problem
Existing methods for modifying Internet pages before delivery to user devices either require costly server modifications or impose significant development burdens on user devices, particularly in the context of in-game advertising, disrupting gameplay dynamics and communication effectiveness.
Innovation Solution
An Internet content processing device that receives page requests, downloads pages from servers, applies modifications from a pool of predetermined options, and sends the modified pages to user devices, utilizing machine learning and artificial intelligence to optimize the selection process, acting as a decoupling layer between servers and devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If Internet server-side fusion is used to modify Internet pages, then the modification can be integrated before delivery, but the original server logic must be modified which introduces high costs and complexity
Solution Approach 1:
The patent introduces a gateway as an intermediary component between the Internet server and user devices. This gateway handles all modification operations independently, allowing the server to remain unchanged while still enabling page modifications before delivery. The gateway acts as a mediator that receives requests, applies modifications, and returns modified content without requiring server logic changes.
2Ease of manufacture
If user device-side fusion is used to modify Internet pages, then the server remains unmodified, but the application software on user devices must handle all integration operations which creates significant development burden
Solution Approach 1:
The gateway serves as a centralized intermediary that offloads the complexity of modification operations from both servers and user devices. Instead of embedding modification logic in user device applications, the gateway handles all modification operations centrally, returning pre-modified content to user devices. This eliminates the need for complex application software development while keeping servers simple.
3Adaptability or versatility
If in-game advertising content is inserted within game screens, then advertising messages are conveyed, but the gameplay interaction dynamics are disrupted reducing communication effectiveness
Solution Approach 1:
The system dynamically selects and applies different modifications to Internet pages based on real-time conditions, user profiles, and contextual factors. For in-game advertising, this means advertising content can be adapted to match game context, timing, and player state, ensuring that advertisements are delivered without disrupting gameplay flow. The modifications are applied dynamically rather than statically, allowing optimization of both advertising effectiveness and gameplay experience.
Data Source
AI summary
Provided is an Internet content processing device having a control means arranged for receiving an Internet page request from a software application installed on a user device or running on a user device, downloading, from an Internet server, the Internet page indicated in the received Internet page request, making a modification to the downloaded Internet page, and sending to the user device the Internet page to which the modification has been made. An Internet content processing system and an Internet content processing method are also provided.