Interstitial Ad Layout With Partial Next-Interface Preview
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Solution Overview
Problem
Interstitial advertisements often confuse users by covering the entire display, requiring additional inputs to exit, and their exit methods are not clearly displayed, causing inconvenience.
Innovation Solution
A method and system that allow a portion of the second interstitial user interface to be output on a portion of the interstitial advertisement during transition, enabling users to recognize the second interface and transition smoothly while maintaining the advertisement's effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If an interstitial advertisement covers the entire display area, then the advertising effect is improved, but the user's ability to recognize the interface and navigate becomes difficult
Solution Approach 1:
The display area is segmented into multiple regions: a first display area showing the interstitial advertisement and a second display area showing a portion of the user interface. This segmentation allows both the advertisement and interface elements to be visible simultaneously, resolving the contradiction between maximizing ad visibility and maintaining interface recognizability.
Solution Approach 2:
The solution transitions from a single-dimensional full-screen advertisement to a multi-dimensional display arrangement where the advertisement and interface elements occupy different spatial regions. By utilizing multiple display areas within the same screen space, the system achieves both full advertising impact and interface visibility without requiring the user to navigate away from the ad.
2Loss of information
If an interstitial advertisement is displayed on the entire display, then the advertising effectiveness is improved, but the exit method becomes difficult to understand
Solution Approach 1:
The display is divided into distinct functional zones: the first display area dedicated to the interstitial advertisement and the second display area showing interface elements including exit indicators. This spatial segmentation ensures that exit methods remain visible and detectable while the advertisement maintains its full-screen impact.
Solution Approach 2:
The second display area acts as an intermediary element that bridges the advertisement and the user's navigation needs. By displaying interface portions alongside the advertisement, it provides visual cues about exit methods without interfering with the advertisement's primary message.
3Duration of action of moving object
If additional inputs are required to exit the interstitial advertisement, then the advertising exposure time is improved, but the user convenience deteriorates
Solution Approach 1:
The system performs preliminary action by displaying exit method indicators in the second display area before the user attempts to exit. This advance presentation of exit information allows users to understand how to navigate away from the advertisement, reducing confusion and improving convenience while maintaining appropriate exposure time.
Solution Approach 2:
The display of interface elements in the second display area provides continuous feedback to the user about available actions and exit methods. This feedback mechanism helps users understand the system state and available operations, improving ease of use during the advertisement exposure period.
Data Source
AI summary
A method for exposing online content is provided, including outputting a first interstitial user interface, outputting an interstitial content in a process of transition from the first interstitial user interface to a second interstitial user interface, and outputting a portion of the second interstitial user interface on a portion of the interstitial content to allow a user to recognize the second interstitial user interface.