Interstitial Ad Script in Scrolling Content Frames
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Solution Overview
Problem
Existing methods for displaying content in computer network environments, such as web pages, often fail to effectively implement interstitial ads within scrolling content frames, limiting user interaction and revenue generation for content publishers.
Innovation Solution
A method and system that utilize a content display management script to set scroll ranges within information resources, allowing interstitial ads to be displayed by adjusting the scroll range upon user interaction, thereby enhancing user engagement and publisher revenue opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional advertising methods are used in web pages, then user interaction is limited, but implementing interstitial ads requires multiple page loads which increases complexity
Solution Approach 1:
The patent segments the advertisement delivery process by inserting ads at specific scroll positions within a single page load rather than requiring multiple page loads. The script divides the content into sections and strategically places interstitial ads at predetermined scroll points, allowing users to interact with ads while viewing content without leaving the current page context.
Solution Approach 2:
The patent introduces a content display management script as an intermediary between the webpage content and the advertisement system. This script mediates the insertion and management of interstitial ads within the scrolling content frame, coordinating ad placement at specific scroll positions while maintaining seamless integration with the existing page structure and user experience.
2Productivity
If interstitial ads are inserted within scrolling content, then user engagement increases, but ad placement precision becomes more difficult
Solution Approach 1:
The patent applies preliminary action by pre-defining scroll position thresholds and ad insertion points during page loading. The content display management script establishes predetermined positions where interstitial ads should appear based on scroll depth, ensuring precise placement without requiring real-time calculations during user scrolling. This approach maintains both user engagement and placement precision.
3Productivity
If ads are displayed throughout the entire content, then revenue potential increases, but user experience deteriorates
Solution Approach 1:
The patent applies local quality by selectively placing interstitial ads at specific scroll positions rather than uniformly throughout the entire content. The content display management script identifies optimal locations where ads can be displayed without disrupting the overall user experience, creating different display qualities in different regions of the scrolling content based on user engagement patterns and content importance.
Data Source
AI summary
Systems and methods for controlling the display of content of information resources are described herein. The system can receive a request for an information resource from a client device. The system can transmit the information resource that can include a first content portion, a second content portion, and a content display management script. The content display management script can include instructions that can cause the client device to: (a) set a scroll range of the information resource from a first location to a second location in the information resource; (b) display, within a portion of the information resource between the first location and the second location, the first content portion and an ad that can include actionable item; and (c) set, responsive to detecting an interaction on the actionable item, the scroll range from the first location to a third location of the information resource.