Inverted Tier Rebate System for Financial Incentives

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Solution Overview

Problem

Traditional cash rebate systems for credit cards and debit cards often fail to incentivize consumers to increase their purchases, as the reward percentage is too low for those who do not reach higher spending tiers and too high for those who already spend significantly, leading to inefficient incentive distribution and increased costs for financial institutions.

Innovation Solution

An inverted tier cash or cash-equivalent award system where the reward percentage decreases as the consumer's spending increases, providing a higher percentage for lower spending tiers and a lower percentage for higher spending tiers, along with the option for special offers and modified award structures.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional tiered rebate systems are used with increasing percentages for higher spending tiers, then high spenders receive adequate incentives, but low spenders receive insufficient incentives and do not increase their purchases

Engineering Contradiction:
Improveconsumer incentive effectivenessVSAvoidoverall purchase value increase
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The patent inverts the traditional tiered rebate structure by applying higher rebate percentages to lower spending tiers and lower percentages to higher spending tiers. This inversion resolves the contradiction by making the system more effective for low spenders (who were previously under-incentivized) while maintaining adequate incentive for high spenders, thereby increasing overall purchase value through broader consumer engagement

Inventive Principle:
Principle #13The other way round (Inversion)

2Reliability

If traditional tiered rebate systems are used with increasing percentages for higher spending tiers, then high spenders are adequately motivated, but the system costs increase due to higher reward percentages

Engineering Contradiction:
Improveconsumer motivationVSAvoidinstitution cost
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The patent applies the inversion principle to reverse the traditional rebate percentage structure. By assigning higher percentages to lower spending tiers and lower percentages to higher spending tiers, the system maintains reliable consumer motivation across all segments while reducing overall institutional costs. High spenders remain motivated by the presence of the program and the relative advantage it provides, without the system bearing the full cost of high percentages across all spending levels

Inventive Principle:
Principle #13The other way round (Inversion)

3Device complexity

If traditional tiered rebate systems are used, then the structure is simple to administer, but it fails to adequately encourage consumers to increase purchase value

Engineering Contradiction:
Improvesystem administration simplicityVSAvoidpurchase value increase
Core Design Contradiction:
Device complexityVSProductivity

Solution Approach 1:

The patent maintains the simple tiered structure for administration while inverting the percentage assignments. This allows the system to remain easy to administer through straightforward threshold-based categorization while achieving the productivity goal of encouraging consumers to increase their purchase value by providing meaningful incentives at each tier level

Inventive Principle:
Principle #13The other way round (Inversion)

Data Source

PatentUS8620731B2Inverted tier rebate system
Publication Date: 2013.12.31 CAPITAL ONE FINANCIAL CORP
  • US8620731B2 patent drawing
  • US8620731B2 patent drawing

AI summary

An inverted tier award system for financial alternatives to currency is presented, wherein a consumer using the financial alternative to currency is rewarded based on the purchases made by the consumer within a given time frame. Award rates can vary based on the total value of purchases made within a given time frame, with higher award rates assigned to lower value ranges to motivate those consumers to increase their purchases made using the financial alternative to currency. Additionally, higher award rates at lower value ranges can increase consumer loyalty and provide consumers access to their awards more quickly and more often. The award rates or award access can be modified to achieve greater profitability or to further other goals of the implementing organization.