Invitation Information Push for Microblog Registration
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Solution Overview
Problem
Microblog service providers face challenges in increasing user account registrations and influencing user engagement, as there is no existing method to effectively push invitation information to unregistered users.
Innovation Solution
A method and system where a server sends invitation information to unregistered users, prompting them to register through an invitation information guide, differing from traditional active user login processes, and allowing for controlled timing and client type selection of invitation delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users actively log onto microblog site to register, then user registration can be completed, but user registration convenience is reduced and registration amount is limited
Solution Approach 1:
Instead of requiring users to actively initiate registration, the system inverts the approach by having the server actively push invitation information to unregistered users. This reversal of the initiation direction enables passive users to be converted into registered users, simultaneously improving convenience and increasing registration volume.
Solution Approach 2:
The server performs preliminary actions by proactively sending invitation information to potential users before they would otherwise register. This advance outreach prepares users for registration and guides them through the process, eliminating the need for them to actively search for registration options.
2Productivity
If invitation information is pushed to unregistered users, then registration amount increases, but system complexity increases due to server control mechanisms
Solution Approach 1:
The server is designed to perform multiple functions: it not only manages existing microblog operations but also handles invitation generation, user identification, and guided registration processes. This multi-functionality consolidates complexity into a single centralized system rather than adding separate specialized components.
Data Source
AI summary
An invitation information push method includes after receiving an invitation request sent by a microblog user, a server sending invitation information to a number of clients corresponding to invited users carried in the invitation request, wherein the invited users are users who have not registered microblog, and the number of the invited users N is greater than or equal to 1. Each client, upon receiving the invitation information, creating an invitation information guide to guide the users who have not registered the microblog to register the microblog. The method further comprises, when a predetermined time is reached, a server actively sending invitation information to at least one client corresponding to at least one user who has not registered the microblog.