Invitational Content Marker for Context-Aware Feature Delivery

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Solution Overview

Problem

In the modern mobile communication environment, users face issues with inconsistent content delivery due to varying device specifications and bandwidths, leading to unsatisfying experiences and poor engagement metrics for content providers, as users may avoid content featuring inappropriate elements like sound in inappropriate settings.

Innovation Solution

A system that provides a marker with initial invitational content, communicating relevant features such as video, sound, or coupons, based on user terminal specifications and user profiles, allowing users to make informed decisions and optimizing content delivery by selecting variants suitable for their context, with real-time adjustments and user input considerations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If invitational content is delivered to users with varying device specifications and bandwidths, then content accessibility is improved, but content rendering consistency deteriorates

Engineering Contradiction:

Improvecontent accessibilityVSAvoidcontent rendering consistency

Core Design Contradiction:

Adaptability or versatilityVSStability of the object's composition

Solution Approach 1:

The system delivers different variants of invitational content tailored to specific user contexts. The marker indicates features of the full content while the initial view is optimized for the user's device capabilities and bandwidth, allowing local adaptation without sacrificing overall content quality

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The invitational content is segmented into an initial view and additional content. The initial view is optimized for various device specifications and bandwidth conditions, while additional content can be downloaded when appropriate, resolving the contradiction between accessibility and rendering consistency

Inventive Principle:

Principle #1Segmentation

2Quantity of substance

If users are provided with complete invitational content including additional downloads, then content feature completeness is improved, but user engagement deteriorates due to download concerns

Engineering Contradiction:

Improvecontent feature completenessVSAvoiduser engagement

Core Design Contradiction:

Quantity of substanceVSEase of operation

Solution Approach 1:

The marker is provided in advance with the initial view to inform users about available features before they commit to downloading additional content. This preliminary information reduces user anxiety about download costs and time, improving engagement while maintaining content completeness

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The marker acts as an intermediary between the complete content and the user. It communicates feature information without requiring full content download, bridging the gap between content completeness and user engagement by providing transparent information about what will be downloaded

Inventive Principle:

Principle #24Intermediary (Mediator)

3Adaptability or versatility

If invitational content includes all available features, then content functionality is improved, but user experience deteriorates when features are inappropriate for user settings

Engineering Contradiction:

Improvecontent functionalityVSAvoiduser experience quality

Core Design Contradiction:

Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The system adapts content delivery to local user contexts such as location, device settings, and user preferences. The marker indicates which features are available while the system can selectively deliver or disable inappropriate features, maintaining content functionality while improving user experience

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The content delivery system dynamically adjusts which features are delivered based on real-time user context. The marker provides static information about available features while the actual content delivery is dynamic and adaptive to user settings, resolving the contradiction between functionality and experience quality

Inventive Principle:

Principle #15Dynamics

4Loss of time

If users quickly exit content due to inappropriate features, then user time spent on content is reduced, but content provider metrics deteriorate

Engineering Contradiction:

Improveuser time spent on contentVSAvoidengagement metrics accuracy

Core Design Contradiction:

Loss of timeVSReliability

Solution Approach 1:

The marker provides feedback to users about content features before engagement, allowing informed decisions. This prevents premature exits due to unexpected features, improving both user experience and the accuracy of engagement metrics by ensuring that time spent on content reflects genuine interest rather than disappointment

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS9842348B2Technologies for presenting indications of content features in invitational content

Publication Date: 2017.12.12 APPLE INC

AI summary

Disclosed are systems, methods, and non-transitory computer-readable storage media for providing a marker with an item of invitational content. A marker provided with an initial view of invitational content communicates features associated with a subsequent view, including the specifications or content of the invitational content, user terminal, or content provider. The marker is determined from input gathered from numerous data sources and according to a set of rules specifying what features and where and how the features are communicated. The rules can dictate that certain variants be selected based on gathered input concerning the user terminal or a user profile. The marker can be determined and changed based on real time status changes of the user terminal. A marker can receive input from the user which can be used to select a variant or change a setting. Marker data is stored and used to create reports and optimize future campaigns.