IoT Button Platform for Real-Time Event Interaction
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Solution Overview
Problem
At large events, consumers face difficulties in interacting with retailers due to limited cell connectivity, leading to degraded service and minimal participation, as well as a lack of effective means for retailers to gather detailed consumer information.
Innovation Solution
An IoT device/platform, comprising an IoT button device that allows users to interact through button activation responses, which are tabulated and used to alter displayed effects or information on a display device, providing real-time engagement metrics and interaction data to retailers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers use mobile phones for interaction at large events, then individual interaction capability is improved, but cell connectivity becomes degraded due to limited cell tower capacity
Solution Approach 1:
The patent introduces a local wireless network (Wi-Fi) as an intermediary communication medium between consumers and retailers, replacing direct cellular communication. This mediator handles the high-volume data exchange locally, preventing cellular network degradation while maintaining individual interaction capabilities through the IoT device and mobile application
2Productivity
If retailers use traditional interaction methods (Tweets, trivia, games), then some consumer engagement is achieved, but participation remains limited and detailed consumer information is not obtained
Solution Approach 1:
The patent implements a feedback mechanism where the mobile application and IoT device continuously collect detailed consumer interaction data (button presses, game participation, survey responses) and transmit it through the local wireless network to retailers. This enables real-time feedback on consumer preferences and behaviors, transforming traditional limited engagement into data-rich interactions that provide actionable consumer insights
3Adaptability or versatility
If consumers attempt to use phones during events, then interaction potential is improved, but service degradation occurs when cell tower connection limit is reached
Solution Approach 1:
The system uses a local Wi-Fi network as a mediator to handle communication between consumers and retailers, eliminating dependence on cellular network capacity. The IoT device and mobile application establish local wireless connections that can accommodate unlimited participants, maintaining high interaction potential while ensuring reliable service delivery independent of cell tower limitations
Data Source
AI summary
An Internet-Of-Things (IoTs) button device includes a button. A server provides custom user configuration of the button device for an event. The server interacts with a display device associated with the event to display on a display of the display device questions, games, competitions, and/or surveys in real time during the event. The button when depressed by a user reports a button identifier and a response signal that is mapped to components of the questions, games, competitions, and/or surveys. Real-time results for the questions, games, competitions, and/or surveys drive the real time displaying of information on the display of the display device during the event.