IoT DOOH Content Personalization for Extended Mobile Engagement
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Solution Overview
Problem
Existing DOOH advertising systems fail to correlate target interest parameters of users with DOOH content, leading to fleeting exposure times and ineffective engagement.
Innovation Solution
A system that connects a user's mobile device to IoT-enabled digital displays within a predefined range, identifies target interest parameters, and displays relevant DOOH content based on these parameters, allowing for increased exposure time and user feedback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If DOOH content is displayed on outdoor digital displays, then brand visibility is improved, but user engagement time is reduced due to fleeting exposure
Solution Approach 1:
The patent introduces a mobile device as an intermediary between the outdoor digital display and the user. The display transmits content to the mobile device, which then presents it to the user in a controlled environment, extending engagement time while maintaining brand visibility through the content transfer mechanism.
Solution Approach 2:
The patent transitions the viewing experience from a purely spatial dimension (outdoor display visibility) to a temporal dimension by enabling content to be viewed repeatedly on the mobile device over an extended period, thus increasing engagement time without compromising initial visibility.
2Quantity of substance
If DOOH content is displayed to all users, then broad reach is achieved, but content relevance to individual users is reduced
Solution Approach 1:
The patent applies local quality by customizing content delivery to each user's mobile device based on their profile data and preferences. While the outdoor display broadcasts to all users (maintaining broad reach), the subsequent mobile device presentation is tailored to individual users (enhancing content relevance).
3Productivity
If DOOH content transmission is automated, then system efficiency is improved, but user privacy protection is reduced
Solution Approach 1:
The patent implements feedback mechanisms where users can provide input about their preferences and privacy concerns. The system uses this feedback to adjust content transmission automatically, maintaining efficiency while respecting user privacy choices through continuous adaptation based on user responses.
Data Source
AI summary
An embodiment for personalizing target content in an outdoor digital display is provided. The embodiment may include receiving an opt-in from a user and digital out-of-home (DOOH) content from one or more IoT-enabled digital displays within a pre-defined range of the user. The embodiment may also include causing a mobile device of the user to connect to the one or more IoT-enabled digital displays within the pre-defined range. The embodiment may further include identifying one or more target interest parameters associated with the user. The embodiment may also include in response to determining the DOOH content from at least one IoT-enabled digital display of the one or more IoT-enabled digital displays is relevant to the user, displaying the DOOH content from the at least one IoT-enabled digital display that is relevant to the user on the connected mobile device of the user.