IPTV Content Tag System for Seamless Related Media Access
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Solution Overview
Problem
Existing IPTV systems do not provide users with sufficient access and control to related content during video delivery, leading to missed opportunities for users and advertisers, as users must stop viewing content to access additional information, which can result in lost sales and inefficient user experience.
Innovation Solution
Implementing a system that uses content tags, such as XML tags, to associate related content with the selected content, allowing users to access additional information through on-screen selectable elements during video playback, enabling immediate navigation to related products or information without interrupting the main content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users access related content through traditional IPTV methods by stopping or waiting until content ends, then the system structure remains simple, but user experience deteriorates and information access is delayed
Solution Approach 1:
The system performs preliminary action by pre-associating related content with main content through content tags before playback occurs. The tag file is prepared in advance and transmitted with the main content, allowing the receiving device to immediately access related information when needed during playback, eliminating the need to stop or wait until content ends.
Solution Approach 2:
The patent introduces a content tag as an intermediary element that links main content to related content. This tag acts as a mediator stored in a tag file, enabling the receiving device to navigate between main content and related content seamlessly without interrupting the playback flow, thus resolving the time loss issue.
2Ease of operation
If users navigate to main menu to access related content, then system complexity remains low, but ease of operation deteriorates due to additional navigation steps
Solution Approach 1:
The patent merges the related content access functionality directly into the main content delivery stream through the content tag mechanism. Instead of requiring separate navigation to a main menu, the tag file is transmitted and processed alongside the main content, combining content delivery and related information access into a single integrated flow, thereby improving ease of operation without significant complexity increase.
3Loss of information
If advertisers rely on traditional product placement without interactive tags, then system simplicity is maintained, but loss of information increases for both users and advertisers
Solution Approach 1:
The system performs preliminary action by pre-attaching content tags with product information to the main content before delivery. This ensures that when users view the main content, the related product information is already prepared and immediately accessible through the tag file, preventing information loss without requiring complex real-time processing during playback.
Data Source
AI summary
A tag file associated with a content file provides a user with access to related content. A content provider can request that information be associated with selected content, such that when a user views the selected content a selectable element is generated and displayed to the user to provide easy access to the related content. Information such as keywords associated with the selected content also can be used to search for related content. Related content information is placed in tags of the tag file for the selected content, such that at a selected or other appropriate time information relating to the related content is displayed to the user. When a user selects the selectable element, the related content is located and displayed in place of, or in addition to, the selected content. Such an approach is useful for digital media networks such as IPTV applications.