IPTV-Mobile Ad Delivery via Segmented Channels
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Solution Overview
Problem
Existing advertising systems are inefficient in targeting specific individuals with relevant advertisements, as they primarily focus on large geographic areas rather than individual preferences, and lack the ability to provide real-time product information and location-based alerts.
Innovation Solution
A system that allows end users to request and receive targeted advertising data on mobile devices, including product information and location-based alerts, by linking IPTV servers with end user devices, enabling the transfer of advertising data to selected devices based on user preferences and proximity to merchant locations with available products.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If advertising data is sent to large geographic areas, then regional advertisers can reach potential customers, but the targeting precision and relevance to individual preferences deteriorates
Solution Approach 1:
The patent segments the advertising delivery system into two distinct channels: a first communication channel for delivering advertising data to a first end user device (TV), and a second communication channel for delivering the same advertising data to a second end user device (mobile device). This segmentation allows the system to simultaneously maintain broad geographic coverage through TV broadcasting while achieving precise individual targeting through mobile device delivery, thereby resolving the contradiction between area coverage and targeting precision.
Solution Approach 2:
The patent introduces a communication system as an intermediary that receives advertising data from a communication device and delivers it through multiple channels to different end user devices. This intermediary system enables the coordination between broad geographic distribution and precise individual targeting by managing the delivery process across both TV and mobile device channels, thus resolving the contradiction between area coverage and targeting precision.
2Adaptability or versatility
If traditional advertising systems are used, then broad coverage is achieved, but real-time product information and location-based alerts cannot be provided
Solution Approach 1:
The patent implements a universal advertising delivery system that can deliver advertising data through multiple communication channels (TV and mobile device) and support multiple types of information delivery including real-time product information, location-based alerts, and interactive communications. This multi-functional system resolves the contradiction by maintaining broad advertising coverage while simultaneously providing real-time product information and location-based alerts through the mobile device channel.
Solution Approach 2:
The patent creates a dynamic advertising delivery system where the same advertising data can be delivered through different channels with different levels of interactivity and information depth. The mobile device channel provides dynamic, real-time updates including product availability, pricing, and location-based alerts, while the TV channel provides broad coverage. This dynamic adaptation to different delivery contexts resolves the contradiction between broad coverage and real-time information provision.
3Ease of operation
If advertising data is delivered only through traditional channels, then system complexity is low, but user engagement and convenience deteriorates
Solution Approach 1:
The patent merges traditional TV advertising delivery with modern mobile device communication into a unified advertising system. By combining these two channels, the system enhances user convenience through multiple benefits: users can receive advertising data on their TV and simultaneously on their mobile devices, access real-time product information, receive location-based alerts, and interact with advertisers. The merging of channels resolves the contradiction by delivering superior user convenience through integrated multi-channel delivery, with the system complexity managed through standardized communication protocols.
Data Source
AI summary
A process is disclosed for obtaining selected item data from a media processor, wherein the selected item data indicates an item used by an actor in a video data stream. The video data stream includes data representing the item used by the actor and icon data including multiple icons associated with a number of mobile devices. Selected icon data is obtained from the media processor, indicating a selected one of the number of mobile devices. Advertising data for the selected item is provided to the selected one of the number of mobile devices via a communication network. The advertising data is sent when the selected one of the number of mobile devices comes in proximity with a merchant having the selected item in stock. A system is disclosed for performing the process. A machine-readable device is also disclosed for use by the system and process.