Regional IPTV Server Multicast Targeted Advertising
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Solution Overview
Problem
Traditional broadcast-based television advertising is not cost-effective for small and medium-sized businesses, as it delivers advertisements to audiences who are not potential customers, leading to wasted advertising dollars.
Innovation Solution
A system and method for multicasting targeted advertising data to end user devices based on their browsing habits and demographic data, using a regional IPTV server to correlate web data with multicast queue data, select relevant subgroups, and deliver personalized advertisements through IPTV, VoIP, and internet services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional broadcast-based television advertising is used, then advertisements can be delivered to a wide audience, but advertising dollars are wasted on audiences who are not potential customers
Solution Approach 1:
The patent segments the broad television audience into distinct demographic groups (e.g., age, gender, income level, interests) and delivers different advertisements to each segment. This allows advertisers to target specific segments with relevant ads while still maintaining broad coverage, thereby reducing waste from showing ads to uninterested audiences.
Solution Approach 2:
The patent applies local quality by customizing advertisement content to match the specific characteristics and interests of different audience segments. Each segment receives ads tailored to their local preferences and needs, improving ad effectiveness while reducing overall advertising waste.
2Productivity
If targeted advertising is implemented, then advertising effectiveness increases, but system complexity increases due to data correlation and subgroup selection processes
Solution Approach 1:
The patent introduces an intermediary system consisting of a server that performs data correlation between web browsing patterns and television viewing habits, and a subgroup selection module that matches ads to audience segments. This intermediary architecture handles the complexity of data processing and segmentation centrally, simplifying the overall system while maintaining high advertising effectiveness.
3Productivity
If multicast queue data is correlated with web data, then targeted advertising delivery improves, but network bandwidth consumption increases
Solution Approach 1:
The patent segments the audience into subgroups and delivers targeted ads only to relevant segments through multicast, rather than broadcasting to everyone. This segmentation approach improves delivery efficiency for targeted ads while optimizing bandwidth usage by excluding irrelevant audiences from the multicast stream.
Data Source
AI summary
A method for multicasting targeted advertising data to end user devices is disclosed. In an illustrative embodiment the method includes but is not limited to correlating at a regional internet protocol television (IPTV) server, multicast queue data with web data from web sites visited by each of a plurality of end user devices associated with the regional IPTV server; selecting a subgroup of end user devices from the plurality of end user devices to receive targeted advertising data correlating with a member of the multicast queue data; and multicasting targeted advertising data associated with the member of the multicast queue data to the subgroup of end user devices from the regional IPTV server. A system is also disclosed for multicasting targeted advertising data to end user devices. A data structure is disclosed for storing data used by the system and method.