IPTV Post-Playback Redirection via Server-Side Instructions

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Solution Overview

Problem

Current IPTV systems lack the ability to seamlessly redirect devices after content playback, limiting user experience and service provider opportunities for promoting additional content or services.

Innovation Solution

A system and method that allows for redirecting an IPTV device after content playback, enabled by a server program that receives user authentication, sends asset information, and executes post-execution instructions to display promotional material, recommended content, or product offerings, using a secondary device to control IPTV functionality.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If IPTV systems provide content playback functionality, then users can access and view content, but the systems lack the ability to redirect devices after playback limiting user experience and service opportunities

Engineering Contradiction:
Improvepost-playback redirection capabilityVSAvoidsystem functionality
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system includes post-execution instructions within the asset information that are prepared in advance and automatically executed after content playback completes. These instructions pre-determine the redirection path to promotional content, recommended content, or product offerings, eliminating the need for complex real-time decision-making logic during the post-playback phase.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

A server acts as an intermediary between the IPTV device and the content delivery network. The server receives asset information including post-execution instructions from the content provider, processes these instructions, and facilitates the redirection to appropriate post-playback content. This intermediary approach allows redirection capability to be added without significantly increasing client-side device complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If the system provides post-execution instructions for redirection, then service providers can control post-play actions and promote additional content, but hardware costs may increase

Engineering Contradiction:
Improveservice control capabilityVSAvoidhardware cost
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The patent replaces hardware-based redirection mechanisms with software-based post-execution instructions embedded within the asset information. Instead of requiring additional hardware components or complex device modifications, the system uses programmable instructions that can be delivered through existing communication channels, thereby maintaining ease of manufacture while enabling service control capabilities.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The post-execution instructions are designed to be universally applicable across different IPTV devices and content types. A single instruction set can redirect to various types of content (promotional material, recommended content, product offerings) depending on the asset being played, allowing one system to serve multiple functions without requiring device-specific hardware configurations.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If the system executes post-execution instructions automatically, then seamless redirection is achieved enhancing user experience, but security risks arise from unauthorized content distribution

Engineering Contradiction:
Improveseamless redirectionVSAvoidunauthorized content distribution
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The system incorporates authentication and authorization feedback mechanisms where the server verifies the legitimacy of post-execution instructions before execution. The server receives asset information from authenticated content sources, validates the post-execution instructions against security policies, and only permits redirection if the instructions are verified as authorized. This feedback loop ensures seamless user experience while preventing unauthorized content distribution.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10595096B2Method and apparatus for redirecting an IPTV device
Publication Date: 2020.03.17 SONY INTERACTIVE ENTERTAINMENT LLC
  • US10595096B2 patent drawing
  • US10595096B2 patent drawing
  • US10595096B2 patent drawing

AI summary

A system and method for receiving user authentication information from a secondary device and sending a list of IPTV devices associated with the user authentication information to the secondary device. IPTV device selection is received from the secondary device and device identification information corresponding to a selected IPTV device is sent to the secondary device. A content selection from an asset list is received at a server and post execution instructions for the selected IPTV device are generated. Next asset information is sent to the selected IPTV device. The asset information includes content associated with the content selection and the post execution instructions. The post execution instructions determine further IPTV device functionality.