IPTV Server Interactive Content Personalization via Closed Captioning
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Solution Overview
Problem
Current interactive video content delivery systems typically provide interactive information selected by video content sources rather than by video content service providers catering to specific customer groups, lacking an enhanced method for personalized content delivery.
Innovation Solution
A system and method that utilize an IPTV server to encode an initial interactive content indicator within the closed-captioning portion of video content, replacing it with a viewer-specific URL based on subscriber profiles, allowing for personalized interactive content delivery through a set-top box device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If generic interactive content indicators are used in video content, then content delivery is simplified, but personalization capability is lost
Solution Approach 1:
The system pre-encodes initial interactive content indicators in the video content before delivery. These indicators are then dynamically replaced with viewer-specific URLs at the set-top box based on subscriber profiles, enabling personalization without requiring complex changes to the original content delivery infrastructure
Solution Approach 2:
The set-top box acts as an intermediary between the generic video content and the personalized interactive content. It receives the initial indicators from the video content, consults subscriber profiles, and replaces them with appropriate viewer-specific URLs, thereby enabling personalization while maintaining system simplicity
2Measurement precision
If viewer-specific content selection is implemented, then content relevance to subscribers is improved, but system complexity increases
Solution Approach 1:
The set-top box autonomously performs the content selection process by using stored subscriber profiles to determine which viewer-specific URL should replace the initial indicator. This self-service approach enables accurate content selection without requiring complex centralized control or additional user input
3Adaptability or versatility
If interactive content indicators are replaced with viewer-specific URLs, then content personalization is enhanced, but processing requirements increase
Solution Approach 1:
The system extracts only the necessary personalization information (viewer-specific URLs) from the subscriber profiles and applies it selectively to the interactive content indicators. This extraction approach enables personalization while minimizing the processing overhead, as only specific data elements are processed rather than the entire content stream
Data Source
AI summary
A method of providing interactive video content is presented that includes receiving video content from a video content source. An initial interactive content indicator is encoded within a closed-captioning portion of the video content at the video content source. The method also includes selecting a substitute uniform resource locator (URL) associated with interactive content related to the video content. Further, the method includes replacing the initial interactive content indicator with the substitute URL within the closed-captioning portion of the video content.