Isolated Budget Pacing for Fair Content Serving Evaluation
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional methods for testing content serving components' performance in budget-constrained scenarios are inaccurate due to budget theft, leading to misleading performance evaluations.
Innovation Solution
Implement a one-to-one correspondence between budget pacing components and content serving components, with each pacing component controlling a proportional portion of the content item budget based on the traffic share, ensuring fair budget allocation and accurate performance measurement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If multiple content serving components share a single budget, then resource utilization is improved, but performance measurement accuracy deteriorates due to budget theft
Solution Approach 1:
The patent divides the shared budget into separate isolated budgets for each content serving component. Each component receives a dedicated budget portion that cannot be accessed or 'stolen' by other components, allowing accurate individual performance measurement while maintaining overall resource utilization through the budget allocation mechanism.
2Productivity
If budget pacing components control bidding independently, then bidding efficiency is improved, but fairness in budget allocation deteriorates
Solution Approach 1:
The patent assigns separate isolated budgets to each content serving component, preventing budget theft while maintaining independent bidding control. Each component's budget is independently managed and cannot be accessed by others, ensuring fair allocation while preserving bidding efficiency through independent budget pacing.
Solution Approach 2:
The patent introduces budget pacing components as intermediaries that manage and control the bidding processes for each content serving component. These intermediaries enforce budget constraints and ensure fair allocation by acting as mediators between the budget pool and individual components, preventing direct access and potential theft.
3Measurement precision
If a one-to-one correspondence between budget pacing components and content serving components is implemented, then performance evaluation accuracy is improved, but system complexity increases
Solution Approach 1:
The patent implements a one-to-one correspondence by segmenting the system into paired components (budget pacing component + content serving component). This segmentation achieves accurate performance evaluation by isolating budget control for each component while the modular nature of the segmentation keeps the added complexity manageable through standardized pairing patterns.
Data Source
AI summary
One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.