ISP Network Chip for Targeted Ad Matching
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Solution Overview
Problem
Current Internet Service Provider (ISP) network equipment lacks the processing power and memory to match search terms with targeted advertisements, resulting in missed revenue opportunities and increased bandwidth burden without monetary benefit.
Innovation Solution
Incorporating a chip with an operational portion, a database, and a transmitter in ISP network equipment to convert search requests into integers, compare them to stored hash values, and transmit corresponding messages to users, enabling the generation of targeted advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If ISP network equipment processes search requests to match with targeted advertisements, then revenue generation capability is improved, but processing power and memory requirements increase
Solution Approach 1:
The patent segments the advertisement matching function into a separate chip module integrated into the ISP network equipment. This chip contains its own processor, memory, and database specifically dedicated to handling advertisement matching operations, thereby isolating the computational burden from the main network equipment and enabling revenue generation without overwhelming the overall system resources.
Solution Approach 2:
The patent implements preliminary action by pre-loading advertisement data and maintaining matching databases within the chip's memory before search requests arrive. The chip continuously monitors and updates the database with relevant advertisement information, so that when a search request comes in, the matching process can be executed immediately using pre-prepared data structures and algorithms.
2Productivity
If ISP network equipment transmits targeted advertisements to users, then revenue from advertisers is improved, but bandwidth burden increases
Solution Approach 1:
The patent applies local quality by making the advertisement transmission decision local to each user's search request rather than applying a global broadcast approach. The chip analyzes the specific search terms and user profile, then selectively transmits only those advertisements that are highly relevant to that particular user, thereby reducing overall bandwidth consumption while maintaining high revenue potential through precise targeting.
Solution Approach 2:
The patent uses copying by creating and transmitting only the necessary portions of advertisement data rather than complete advertisement content. The chip processes and transmits streamlined advertisement information that contains only the essential matching elements, reducing the bandwidth burden while preserving the effectiveness of the targeted advertising delivery.
3Adaptability or versatility
If network equipment uses search terms for targeted advertising matching, then advertisement delivery capability is improved, but user privacy concerns increase
Solution Approach 1:
The patent extracts only the essential elements needed for advertisement matching from the user's search request, rather than processing or storing complete user profiles or sensitive personal information. The chip focuses on extracting anonymized search term patterns and basic demographic indicators that are sufficient for targeted advertising while deliberately excluding sensitive user data, thereby improving advertisement delivery capability while mitigating privacy concerns.
Data Source
AI summary
A search request received from a user is converted to a search request integer value using an operational portion of a chip in network equipment. The search request integer value is compared to representative data integer values that were previously converted from a dataset of search terms using the operational portion, the representative integer values being stored on the chip. If the comparing is successful, a signal is transmitted to a second database, the signal being used to determine a message to be transmitted to the user that corresponds to the representative data integer.