Issuing Node Verification for Targeted Digital Coupon Distribution
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Solution Overview
Problem
Current systems face challenges in effectively providing digital coupons to specific individuals based on attributes, as they require extensive personal data, leading to high costs and inefficiencies in targeting the right recipients.
Innovation Solution
An information processing system with a client node and an issuing node that verifies user data against terms of use, allowing only authorized users to access service data, ensuring strategic coupon distribution by limiting recipients to those who meet specific criteria.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If digital coupons are distributed to unspecified people to increase customer acquisition, then the reach is improved, but the effectiveness and strategic value deteriorate
Solution Approach 1:
The patent applies local quality by making coupon availability dependent on specific user attributes (location, demographics, behavior) rather than uniform distribution. The issuing node verifies user data against terms of use to provide targeted coupons to specified people, ensuring each user receives coupons relevant to their characteristics, thereby improving effectiveness while maintaining strategic control.
2Measurement precision
If personal data of candidates is acquired and used to select coupon recipients, then the targeting precision is improved, but the cost and complexity worsen
Solution Approach 1:
The patent introduces an intermediary verification system where the issuing node acts as a mediator between users and coupon distribution. Instead of directly acquiring and processing extensive personal data, the system uses a standardized verification process where users present data and the issuing node checks it against predefined terms of use, simplifying the overall system complexity while maintaining high targeting precision.
Solution Approach 2:
The patent applies preliminary action by establishing terms of use in advance that define the criteria for coupon eligibility. This allows the system to verify user data against pre-set conditions rather than requiring complex real-time analysis of personal attributes, reducing system complexity while maintaining accurate targeting.
3Loss of energy
If digital coupons are provided via a specific website to avoid personal data acquisition costs, then the cost is reduced, but the ability to limit recipients to specified people deteriorates
Solution Approach 1:
The patent uses the issuing node as an intermediary that enables targeted distribution without requiring the website to directly handle extensive personal data. The issuing node verifies user attributes against terms of use and controls coupon distribution, allowing the system to maintain low costs while recovering the ability to limit recipients to specified people with specific attributes.
Data Source
AI summary
An information processing system 100 includes a client node 1 and an issuing node 2 for issuing a coupon having terms of use Q1. The client node 1 includes a use request unit 155 that requests to use the coupon by presenting user data D held by a user of the client node 1. The issuing node 2 includes: a use request verification unit 253 for verifying whether the information included in the user data D satisfies the terms of use Q1 upon the use request from the use request unit 155; and a use authorization unit 254 that authorizes the client node 1 to use the coupon when the information satisfies the terms of use Q1.