Item Attribute Certification via Evidence Verification

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Solution Overview

Problem

In network-based publication systems, sellers can easily falsify item information, leading to reduced trust among buyers and sellers, which decreases transaction profits for the platform.

Innovation Solution

Implementing a certification system that allows sellers to provide evidence for item attributes, with levels of certification (community, seller, and expert) to verify the authenticity and operability of items, using a method that involves identifying expert users, generating certification procedures, requesting and evaluating evidence, and designating certifications based on community or expert validation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If sellers can easily falsify item information, then device complexity is reduced, but reliability of information deteriorates

Engineering Contradiction:
Improvereliability of item informationVSAvoidcomplexity of verification system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system performs preliminary verification of item attributes before the transaction is completed. Sellers must provide evidence and undergo verification processes in advance, allowing buyers to see verified attributes without requiring physical inspection. This preliminary action builds trust before the actual transaction occurs.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The platform introduces an intermediary verification system that acts as a mediator between buyers and sellers. Instead of direct trust between parties, the platform's verification system provides third-party confirmation of item attributes through evidence evaluation and certification processes.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If physical inspection is required to verify item attributes, then reliability of verification is improved, but loss of time increases

Engineering Contradiction:
Improvereliability of attribute verificationVSAvoidtime for physical inspection
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system creates digital copies and representations of item attributes through photographs, videos, and other electronic evidence. These digital copies serve as substitutes for physical inspection, allowing buyers to verify attributes remotely without the time cost of traveling to physically examine the item.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system replaces the mechanical process of physical inspection with electronic verification methods. Instead of manually examining items in person, the platform uses automated and semi-automated systems to evaluate uploaded evidence and verify attributes electronically.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Reliability

If certification system is implemented, then trust among buyers and sellers is increased, but device complexity increases

Engineering Contradiction:
Improvetrust level among usersVSAvoidcomplexity of certification system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The certification system is segmented into multiple levels (seller-level, community-level, expert-level) and multiple attribute types. This segmentation allows the platform to implement verification where it matters most while avoiding unnecessary complexity for lower-risk transactions. Different levels of certification provide graduated trust signals.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system implements partial verification for all items and excessive (comprehensive) verification for high-value or high-risk items. Not every item requires the same level of certification, allowing the platform to balance trust-building with operational efficiency by applying verification intensity proportional to risk.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS10650004B2Self-guided verification of an item
Publication Date: 2020.05.12 EBAY INC
  • US10650004B2 patent drawing
  • US10650004B2 patent drawing
  • US10650004B2 patent drawing

AI summary

A method of providing a level of certification of an attribute of an item is disclosed. A requirement is determined for a level of certification for an attribute of an item. A notification is provided of an evidence item that is to be submitted to evaluate the level of certification of the attribute of the item. The evidence item is received. The level of certification of the attribute of the item is determined based on the received evidence item.