Item Page Transmission Device for Multi-SKU Attribute Segmentation
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Solution Overview
Problem
In e-commerce platforms, users face difficulties in identifying the desired item among multiple SKUs displayed on a single item page, leading to increased page views and user frustration, especially when searching for specific attributes like color and size variations.
Innovation Solution
An item page transmission system that receives search criteria, searches for common and individual attribute information, and transmits relevant item web pages to the user's terminal, including multi-SKU item information when common attributes match and SKU information when individual attributes satisfy the criteria, allowing users to select items efficiently.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If multiple SKUs are displayed on a single item page, then information completeness is improved, but user identification difficulty increases
Solution Approach 1:
The patent segments the item page content by creating distinct visual regions for common attributes and individual SKU attributes. The common attribute information (e.g., brand, category) is separated from individual SKU information (e.g., color, size variations), allowing users to easily locate and compare specific attributes across multiple SKUs without being overwhelmed by unified cluttered presentation.
Solution Approach 2:
The patent introduces a new dimensional organization for displaying multiple SKUs by arranging them in a structured grid or list format with clear hierarchical levels. The first dimension displays common attributes uniformly across all SKUs, while the second dimension displays individual attributes (color, size) in organized columns, creating a multi-dimensional information space that improves user navigation and identification efficiency.
2Loss of information
If multiple SKUs are displayed on a single item page, then information completeness is improved, but user operation complexity increases
Solution Approach 1:
The patent segments the item page content by creating distinct visual regions for common attributes and individual SKU attributes. The common attribute information (e.g., brand, category) is separated from individual SKU information (e.g., color, size variations), allowing users to easily locate and compare specific attributes across multiple SKUs without being overwhelmed by unified cluttered presentation.
Solution Approach 2:
The patent implements self-service functionality by enabling users to filter and sort SKUs based on their specific needs. Users can independently adjust display parameters such as filtering by available attributes, sorting by price or popularity, and customizing the view to show only relevant information, thereby reducing operational complexity while maintaining complete information access.
3Measurement precision
If users view multiple pages to find desired items, then search thoroughness is improved, but user time consumption increases
Solution Approach 1:
The patent applies preliminary action by pre-organizing and pre-filtering multiple SKUs on a single item page before user interaction. The system automatically arranges SKUs in a logical sequence, highlights available attributes, and structures information so that users can immediately identify desired items without needing to navigate through multiple pages, thereby maintaining search accuracy while dramatically reducing time consumption.
Solution Approach 2:
The patent merges multiple SKU information into a single comprehensive item page, combining what would traditionally require multiple separate pages into one unified view. By integrating common attributes and individual SKU variations in a structured layout, the system allows users to conduct thorough searches and compare all options simultaneously, eliminating the need for multiple page views while preserving search precision.
Data Source
AI summary
The item page transmission device searches for at least one of a common attribute and an individual attribute that satisfies search criteria from a storage that stores the common attribute shared by a plurality of items and an individual attributes of each of the plurality of items. Each of the plurality of items is selectable as a purchase target in an item web page. When the common attribute satisfies the search criteria and the search criteria does not include a criteria corresponding to individual attributes, the item page transmission device includes first item information common to the plurality of items in the item web page. When at least one of the individual attributes satisfies the search criteria, the item page transmission device includes the second item information on the item having the individual attribute satisfying the search criteria in the item web page.