Keyed Client Data Exchange Through a Key Master Service
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Solution Overview
Problem
Existing cookie-based systems for personalizing client experiences and analyzing marketing campaigns are vulnerable to malicious interception due to the storage of personal client information, necessitating a balance between efficiency and security.
Innovation Solution
A system and method that generates a unique key for each client, transforms client data into obfuscated form, and combines it with the key to create keyed client data, which is stored and shared among authorized parties using the key for secure communication, masking client identity and protecting against unauthorized access.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If persistent cookies are used to store client intelligence, then processing efficiency and personalization are improved, but vulnerability to malicious interception increases
Solution Approach 1:
The patent introduces a service provider as an intermediary that acts as a trusted third party between clients and third-party websites. This service provider securely stores client intelligence and shares it with authorized third parties through controlled mechanisms, eliminating the need for third-party websites to directly access or store sensitive client data on their own systems. The intermediary model maintains processing efficiency while reducing security vulnerabilities.
2Object-affected harmful factors
If users block all cookies to protect privacy, then security against unauthorized access is improved, but business advantages and personalization are lost
Solution Approach 1:
The service provider intermediary enables clients to share intelligence with selected third parties without requiring third-party cookies on the client's system. The intermediary securely manages data sharing permissions and transmits only necessary information to authorized parties, allowing clients to maintain privacy while still enabling beneficial third-party access through a trusted channel rather than direct cookie-based access.
3Productivity
If third parties directly access client cookie information, then data sharing efficiency is improved, but client data protection is compromised
Solution Approach 1:
The service provider intermediary maintains secure storage of client intelligence and implements controlled sharing mechanisms with third parties. Rather than third parties directly accessing client cookies, the intermediary retrieves authorized information from secure storage and transmits it to third parties through controlled interfaces, maintaining both sharing efficiency and data protection.
Solution Approach 2:
The patent extracts the sensitive client intelligence storage function from third-party websites and consolidates it in a dedicated service provider intermediary. This separation allows third parties to access only the specific information they need through controlled channels, while the intermediary maintains secure custody of the complete client intelligence repository, preventing unauthorized access while enabling efficient data sharing.
Data Source
AI summary
A key master service capable of operating on a service provider in a network enables is disclosed. The key master enables authorized parties to securely exchange client information without compromising client security. One feature of the key master service is the generation of a unique key for each client. All parties in an authorized universe access, exchange and modify client information by referencing the universal key, rather than using known client identifiers. Client information is further secured by advantageously applying an obfuscation function to the data. Obfuscated client information is stored together with the universal key as keyed client data at the client and/or server, where it may be directly accessed by the service provider or third parties. Because client information is stored and exchanged without the ability to discern either the client identity or the nature of the information, such information is secured against malicious third-party interception.