Keyword Classification Manager for Cross-Campaign Analysis

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Current systems for managing keywords in advertising campaigns lack flexibility in grouping and analyzing keywords across multiple campaigns, leading to cumbersome manual processes and limited ability to review web analytics statistics effectively.

Innovation Solution

A classification manager system that interfaces with bid management and web analytics tools to allow users to define and manage keyword classifications across multiple campaigns, providing a user interface for creating, measuring, and analyzing keyword performance independently of campaign boundaries.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If keywords are managed manually using spreadsheets or documents, then users can input and organize keywords, but the process becomes cumbersome and inefficient when dealing with tens of thousands of keywords across multiple campaigns

Engineering Contradiction:

ImproveManual keyword managementVSAvoidKeyword management efficiency

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The patent replaces manual mechanical processes (spreadsheet entry, document conversion, manual upload) with an automated computer system that directly interfaces with search engines. The system automatically manages keyword bids, campaigns, and classifications without requiring manual data conversion or upload processes, thereby eliminating the cumbersome manual workflow while maintaining organization capabilities.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables self-service keyword management by allowing users to define classifications and the system automatically organizes keywords across multiple campaigns according to these classifications. The bid management system automatically handles keyword bidding, campaign creation, and performance tracking without requiring manual intervention in each individual task, significantly improving productivity.

Inventive Principle:

Principle #25Self-service

2Ease of manufacture

If search engine user interfaces separate campaigns in a hierarchy, then campaigns are clearly organized and manageable, but flexibility to group keywords across multiple campaigns is limited

Engineering Contradiction:

ImproveCampaign hierarchy organizationVSAvoidCross-campaign keyword grouping

Core Design Contradiction:

Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent introduces a classification system that segments keywords into user-defined categories independent of campaign boundaries. Instead of being locked into campaign-based hierarchies, keywords can be segmented and grouped across multiple campaigns based on user-defined classifications, providing flexible cross-campaign analysis while maintaining clear campaign organization.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The classification manager provides universal functionality by allowing the same classification structure to be applied across multiple campaigns simultaneously. Users can create classifications that span campaign boundaries, enabling the system to serve both campaign-level management and cross-campaign analysis purposes with a single unified interface.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Ease of operation

If keywords are grouped only within individual campaigns, then campaign-specific analysis is straightforward, but the ability to review web analytics statistics across multiple campaigns is limited

Engineering Contradiction:

ImproveCampaign-specific keyword analysisVSAvoidCross-campaign keyword statistics

Core Design Contradiction:

Ease of operationVSLoss of information

Solution Approach 1:

The classification manager acts as an intermediary layer between campaign-level data and user-defined classifications. It mediates the relationship by collecting keyword data from multiple campaigns and organizing it according to user-defined classifications, thereby enabling cross-campaign analysis while maintaining the simplicity of campaign-specific management through the unified classification interface.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS9785952B2Classification and management of keywords across multiple campaigns

Publication Date: 2017.10.10 ADOBE INC

AI summary

A system for classifying and managing keywords across multiple campaigns comprises a classification manager, a bid management system, a web analytics tool and a search engine. The classification manager interfaces with the bid management system and the web analytics tool to provide user interfaces for reviewing data about specific keywords across multiple campaigns. The classification manager includes a classification keyword repository, a classification creation module, a classification measurement module and a classification user interface module for generating the user interface. This is particularly advantageous because statistics corresponding to keywords can be classified across multiple campaigns to provide greater flexibility in the analysis of web data. The present invention also includes a novel method for the classification of keywords across multiple campaigns.