Keyword Clustering for Ad Exposure in Search Systems
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Solution Overview
Problem
In the keyword advertisement field, advertisers face challenges in maximizing advertisement effect and revenue due to limited exposure of their ads, as existing systems do not effectively utilize additional keywords associated with the inputted keywords or perform clustering to enhance ad visibility.
Innovation Solution
A system and method that automatically registers additional keywords based on title and description information, performs clustering to generate keyword sets, and updates registration keywords to extend ad exposure, thereby increasing the application of advertisements and revenue by matching input keywords with associated keywords.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If an advertiser purchases only a predetermined keyword, then the advertisement is exposed for that specific keyword, but the advertisement exposure amount is limited and the advertisement effect cannot be maximized
Solution Approach 1:
The system automatically determines and registers extended keywords based on T&D information without requiring manual intervention from the advertiser. The keyword determination unit autonomously analyzes the advertisement content and generates relevant keywords, allowing the system to serve itself in expanding keyword coverage.
Solution Approach 2:
The system pre-determines extended keywords based on T&D information before the advertisement is actually displayed. By performing keyword analysis and registration in advance, the system ensures that multiple relevant keywords are already prepared and registered, enabling immediate advertisement exposure across multiple search queries without delay.
2Productivity
If the system manually registers multiple keywords for an advertisement, then the advertisement exposure amount increases, but the operation complexity and time consumption increase
Solution Approach 1:
The system replaces the manual mechanical process of keyword registration with an automated information processing system. The keyword determination unit uses computer algorithms to automatically analyze T&D information and generate keywords, substituting human manual operations with automated computational processes that are faster and more efficient.
Solution Approach 2:
The keyword determination unit acts as an intermediary between the advertisement content (T&D information) and the keyword registration system. It automatically processes the T&D information to extract and generate relevant keywords, serving as a bridge that eliminates the need for direct manual keyword input while ensuring relevant keywords are registered.
3Adaptability or versatility
If the system does not utilize T&D information for keyword extension, then the keyword registration process is simple, but additional associated keywords are not discovered and ad visibility is reduced
Solution Approach 1:
The keyword determination unit performs multiple functions: it analyzes T&D information, extracts key concepts, generates extended keywords, and determines keyword relevance. This multi-functional component processes various types of input information (titles, descriptions, URLs) to produce comprehensive keyword sets, making the system adaptable to different advertisement formats and content types.
Data Source
AI summary
Provided is a system and method providing a search result by registering an extended keyword. A search result providing system may include a registration keyword determining unit to determine whether a registration keyword is required to be additionally registered based on at least of information associated with a registration of an input keyword, and a registration keyword registration unit to additionally register the registration keyword associated with the input keyword.